Porsche Design is driving newness for travelling shoppers in 2023, with fascinating new eyewear models which combine technical sophistication and unique design, while staying true to the brand’s pure motorsport DNA.
The aspiration for maximum functionality, reducing to the essentials and overcoming the unknown are reflected in the new products as the very essence of the brand. To this end, Porsche Design is expanding its exceptional eyewear concepts with brand new frames across its Carbon Fibre, Liquid Titanium and Cyber Tec ranges. All the new releases are available for travelling shoppers at key locations worldwide.
The Carbon Fibre range
The Carbon Fibre range focuses on the core of the Porsche Design brand, drawing on its motorsport roots and its place as the byword for maximum performance. The material is used mainly in motorsport and the automotive industry and is created from the bonding of carbon fibre atoms in a crystalline formation. Carbon fibres are not only extremely stable and corrosion-resistant, but also very light – particularly good properties which also produce clear benefits for spectacles. The temple offers very high wearing comfort thanks to the combination of carbon fibres, stainless steel and rubber as this creates the perfect balance of stability and flexibility. At the same time, the woven carbon fibres are also a unique design element. Colourful highlights in red, blue, grey or black on the inside of the temple and the temple tip emphasise the different structures of the materials used.
The new sunglasses P‘8962 in aviator style and P‘8964, as well as the two prescription frames (P‘8752 and P‘8753), are each available in four colour combinations.
The Liquid Titanium range
Simple elegance and a dynamic design, which is based on the flyline of the Porsche 911, characterise the frames of the Liquid Titanium range. Perfectly shaped, three-dimensional temples create a fascinating contrast between light and shadow and thus create a distinctive look, which is evocative of flowing metal. The use of 100 percent titanium makes the frames very light and offers maximum wearing comfort. New in this range are the Squared Aviator P‘8936 and the P‘8947 as round sunglasses with double bridge. A fitting equivalent as prescription frames is the new, square P‘8735, as well as the more discreet nylor frame P‘8751.
The Cyber Tec range
The Cyber Tec concept embodies a distinctive and forward-looking design whose inspiration also comes from motorsport. The striking, clear outline of a future-oriented car design as well as the temple elements, which serve as a reminder of the rear lights of the Porsche 911, were also transferred to the frame, giving the models in the Cyber Tec range an exciting and masculine design. The combination of stainless steel and the high-performance plastic RXP® ensure maximum stability and lightness.
The function highlight of the models is the three-dimensional temple, which thanks to its stainless-steel core provides flexibility and maximum wearing comfort and perfectly highlights the futuristic look of the Cyber Tec range. The square stainless-steel jaw in contrasting colour acts as a clever link to the temple, which emphasises the masculine proportions of the frames. The Cyber Tec range welcomes two new sunglasses (P‘8948 and P‘8961) as well as two new prescription frames (P‘8738 and P‘8739).
All new additions to Porsche Design Eyewear are available now in specialist shops as well as online at www.porsche-design.com.
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