Nestlé International Travel Retail has created a new KitKat® travel retail exclusive limited-edition for Dufry. The KitKat® Salted Caramel & Milk Mini Mix 199.5g pack has begun rolling out in the retailer’s doors worldwide this month (April).
This latest travel retail offering contains 14 mini, snack-size two-finger KitKat® bars – perfect for a tasty, uplifting treat while travelling. Each pouch features seven pieces of each delicious variety, which are individually packed for maximum convenience.
This new double act allows travellers to enjoy the classic, creamy milk-chocolate covered KitKat® wafers they know and love, and discover an exciting new salted caramel taste sensation.
Nestlé ITR Marketing Manager Aura Sanchez commented: “The popularity of salted caramel continues to grow, and we’re confident that by pairing this with our iconic classic milk KitKat®, we’ve created a flavour combination that’s a hugely attractive proposition for travellers to try.
“We understand the importance of regularly refreshing our portfolio, and how exclusive products are instrumental in driving demand in the travel retail arena. We’re thrilled to partner with Dufry to unveil this latest innovation.”
Bruno Stäuble, Dufry Global Category Manager Confectionery, added: “KitKat® is synonymous with breaks, and we anticipate huge demand for this latest addition to the GTR range, which is perfect for sharing and snacking. We’re very excited to be partnering with Nestlé to offer this new and exclusive flavour combination to our customers.”
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