Gisada Switzerland will present its luxury fragrance portfolio to travel retail customers at the forthcoming 2023 TFWA Asia Pacific Exhibition & Conference (Stand 2-G15 Basement 2), in line with the company’s objective to grow its general presence in the channel – and expand further within the region.
Representing modern elegance combined with Swiss quality, the Gisada fragrance assortment features distinctive, in-demand scents, for women and men, composed using ingredients of the highest quality.
At the Singapore show, the focus will be on the Prestige collection with Ambassador Men and Ambassadora, and the Luxury collection with five very special fragrances.
Ambassador Men, fronted by “hot felon” Jeremy Meeks – a former gang member who found fame as a fashion model and actor when his mugshot went viral – is Gisada’s all-time top-seller. Launched in the summer 2022, Ambassador Men Intense is a richer reinterpretation of its predecessor. Its face is Italian singer and actor Michele Morrone, who gained international recognition for his role as Massimo Torricelli in Netflix drama “365 days”.
Since its creation in 2013, Gisada has steadily grown its business, benefiting from a strong presence in leading European perfumeries such as Douglas, Marionnaud, Manor and Import Parfümerie.
Last year the house partnered with Hanse Distribution to handle its travel retail business across all channels. Inflight listings to date include Emirates, Virgin Atlantic, Lufthansa, SWISS, Air Baltic, Condor and easyjet. Gisada is also present at Munich and Tel Aviv airports, in collaboration with Eurotrade and JR-Heinemann.
"We are excited to exhibit at TFWA Asia Pacific Exhibition & Conference for the first time and showcase the bestsellers of our Prestige fragrance collection in addition to our Super Premium Luxury collection," said Gisada CEO Sadulla Ademi.
“Travel retail remains a gateway to the world, and going forward will play a key role in terms of our distribution, reputation and brand awareness, as we progress our strategy of growing our international footprint around the globe.”
He continued: “The Singapore show provides an exceptional opportunity to showcase our extensive fragrance portfolio, and highlight our premium brand identity.
"Travel retail is the perfect channel to target different customer groups and allows us to drive awareness and demand through both offline and online platforms. We are very encouraged by the regional recovery and see excellent growth potential for our business in Turkey, the Arabian Peninsula, China, Japan, Indonesia and Malaysia.’’
Stand contacts are: Sadulla Ademi, CEO Gisada, and Dennis Holst, Business Development Director, Hanse Distribution.
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