Travel retail watch and jewellery specialist Kurate International has bounced back from the covid pandemic stronger and more industry-focused than ever. With an expanded team, new collections and a focus on its Belle & Beau self-select display unit, Kurate returns to TFWA Asia Pacific this year with a clear strategy to drive new business in the region, particularly through the airport, downtown and cruise channels.
The main focus of the stand in Singapore will be a self-select display unit for the company’s popular Belle & Beau fashion jewellery and watch brand. Perfect for travellers looking for on-trend designs at superb value, Belle & Beau has been an amazing success story for Kurate since its launch in 2015.
The new self-select display unit will drive impulse sales in any travel retail environment. There are several models available to meet varying footprint and stock fill requirements from a new 450 x 250 x 600 cm counter-top unit holding 140 items to a 650 x 650 x 1400 cm FSDU which will take 750 pieces.
“With price points ranging from just £12 to £39, Belle & Beau presents an easy purchasing decision to travellers,” says Travel Retail/International Key Account Manager
Sharon Edwards. “The display units just make that decision even easier with each replicating our unique four-sided marketing strategy, with each side representing a different category: gift ideas, travel retail exclusives, best sellers and on-promotion.” Units are already in place in several airports including London Stansted, Gatwick North & South, Luton, Manchester, and Shannon, along with DFDS Ferries.
“We see opportunities for the unit in all travel markets, Asia included,” continues Edwards. “Where they are already in place the sell-out has been well above our expectations. Consumers love the range – and retailers love the incremental business!”
Kurate is actively expanding its product line-up to meet a wider price point spectrum. New in Singapore is the gorgeous Author collection of recycled Sterling Silver jewellery. First show-cased at TFWA World Exhibition last October, the Author collection covers price points from £35 to £125 with individual ranges created for inflight and ground-stores/cruise-ferries.
“Author was very well received in Cannes and we now have a number of listings secured inflight. We’ve also just agreed that Aer Rianta will showcase the brand at Abu Dhabi airport in October,” says Edwards. “In Singapore we’re very keen to introduce Author to buyers – with consumers increasingly looking for products with a sustainable back-story, this collection of recycled Sterling silver jewellery admirably fits the bill,” she explains. “The higher price points make it particularly suitable for airport and downtown shops along with ferries and cruise ships, markets that we are keen to develop in 2023 and beyond.”
Buyers visiting the stand can also see the latest additions to the successful Moon collection of watches which continue to offer affordable pieces for travellers looking for stylish designs at amazing value.
“It’s great to be back in Singapore post-Covid. We love the region and the show and are very much looking forward to reconnecting with colleagues and friends whilst, of course, making new and valued connections.”
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