DutyFreeList, the app
and web site which offers travellers pre-order duty free products from airport
retailers and airlines, has announced a significant expansion of its
activities.
Airport retailers and brands can now integrate their full product
inventories with the app and receive notifications when they secure orders.
Brands will also be able to list boutique stores and pop-up stores through the
app.
The app will also have the feature to push retailer and brand offers to
travellers when they are at the airport through geolocation services.
In addition, food
and beverage outlets and other airport ancillary revenue partners can now list
their airport locations and specific offers on DutyFreeList.
The company, which was
established in 2016, has also announced the signing of a new contract with
customer benefit and loyalty company, Collinson, giving app users access to
more than 400 lounges across 250 airports worldwide.
The listing on the app
for retailers, brands, food and beverage outlets, and other airport ancillary
revenue services, is currently free of charge.
These new functions in
the app, which was soft-launched at the TFWA World Exhibition & Conference in
Cannes last October, constitute a significant move towards DutyFreeList
becoming a “one-stop-shop for all travellers’ needs”, according to the
company’s founder Kshitij Goyal, who is also a consultant to the Duty Free
World Council.
“The app now has key new functions which will greatly appeal to retailers
and brands,” said Goyal, whose idea for DutyFreeList was born after he
could not find a famous Japanese whisky at Tokyo International
Airport. “We are keen to discuss with them the ability to push
personalised offers based on his/her past visits, location, language, gender
and other interests.
“Also, our ability to provide meaningful offers to travellers booking
trips and tours through our app will definitely add another layer to
personalised offers.”
Adding the listing of
other airport services other than retail, such as food and beverage and
passenger lounges was a natural progression for DutyFreeList. Goyal said: “We
know from our feedback from app users and other research that planning ahead is
an increasing trend in travel, and that goes way beyond simply booking a trip
away.
“The majority of modern
passengers are more aware of what airports can offer them in terms of products
and services, and see it as a very important of their journey.”
Taking the example of
food and beverage, Goyal explained further: “Many travellers recalled their
experience of not knowing what cuisines to expect at the airport and their
location, at their particular terminals and gates. The impact of connecting
travellers to eating outlets – and help in increased spend per passenger for
our listed partners – is a very unique opportunity.
“If a traveller uses
our app to explore food and beverage options, the probability of them using the
app for other services also gets higher. We see a multi-win here.”
Over 100 major airports
are now listed in the DutyFreeList app and on its web site. The DutyFreeList
platform targets more than 50% of global travellers, with information currently
provided in 15 different languages.
Goyal concluded: “Our
app results in simplification in the presentation of the airport spending
options of the passenger, providing a consistent and complete solution to help
airport brands, retailers, food and beverage outlets and other service
providers present their products and services at the airports.
“With our intricate
knowledge of the revenue stakeholders involved in airports, we are ready to
help them reach more travellers. Our app is designed to de-stress travels and
help passengers actually enjoy the airport experience. With these latest
developments, we are well down the road to having everything a passenger needs
beautifully and informatively processed in one single app.”
No comments:
Post a Comment