WORLD
leading Italian eyewear company De Rigo has underlined its commitment to global
travel retail and building distribution for its key-performing designer brands Police,
Furla, Carolina Herrera, and Converse. The company highlights the Airport
channel as key to its expansion and emphasises its ability and willingness to
work with retailers to create tailor-made offers based on its wide portfolio of brands. “Engaging the
consumer, adapting to changing passenger profiles, and offering a considered
and relevant offer are all essential parts of our strategy,” says Alessandra Piccin, De Rigo Travel Retail Manager.
The In-flight business is also seen as strategically
important for brand exposure. “It is encouraging to see that the airline sector
is starting to reverse the negative trend of recent years and to know that many
concessionaires are looking to partner with new brands to create a unique and
exciting offer,” continues Piccin. Converse is currently the preferred brand on
LCC and charter airlines, where the appealing 49€ SRP on board is making it
very attractive to passengers. A special Converse Travel Retail collection has
been created to target not only the inflight business, but also the wider
channel including airports, cruiseships/ferries, border and downtown stores.
For 2019 De Rigo is introducing the
latest collections to GTR that ensure a broad range of price points and styles
are offered to meet the wide demands of consumers.
The new Police eyewear collection combines a clear vintage inspiration
with a modern and contemporary spirit that has been in the brand’s DNA since
the 1980s. The styles in the collection feature classic lines reinterpreted based
on the latest eyewear trends, using the materials and the many iconic details
that characterise Police's strong brand identity.
STYLE SPL890
A style paying tribute to the brand’s history, inspired directly by the
most iconic Police styles of the ‘90s. The frame has a square metal front with
a double bridge, combined with a temple featuring the eagle logo and decoration
with vertical lines, elements that give it a vintage look taken directly from
the brand’s best-sellers of the last century.
STYLE SPL939
A frame from the Police women's collection, in a highly distinctive
futuristic style. The complex structure of the front piece is composed of a
metal profile superimposed over lenses bent at the sides. The profile recalls
the shape of the two wings that are the brand’s distinctive symbol.
Credit: Police by De Rigo Vision
FURLA
Furla is a 100% Italian brand with a global vocation. The
joyful and contemporary style is re-interpreted into the sunglasses using
exclusive materials such as acetate produced exclusively for Furla by
Mazzucchelli, the best Italian acetate supplier. This creates a unique range of
colours and patterns, while the material is light and versatile.
Furla is one of the industry’s
fastest growing fashion brands with increasing domestic and travel retail
presence, especially in Europe and Asia. Furla’s Italian style and Made in
Italy heritage is appearing all over the world. “Furla is without doubt one of
travel retail’s biggest success stories, so we are delighted to offer this
stunning collection of sunglasses,” continues Piccin. “We already have good
distribution for the brand including British Airways, and are expanding nicely into airports. In
2018 we started distribution in Malpensa, Linate, Pisa and Verona, adding
Bergamo and Naples in January of this year.
In the new collection, Furla once again interprets the essence of fine
Italian manufacturing in a contemporary key, flaunting its own unmistakeably
elegant style. The result is eyewear with a growing focus on apparently classic
shapes, reinterpreted with catchy colour combinations – including fluo shades -
and lightweight, easy-to-wear materials such
as plexiglass and rubber.
STYLE SFU284
An oversized aviator frame with a double metal bridge, enriched with
glittery plexiglass trim on the front piece and “bubble-effect” tone-on-tone
mirror lenses.
Credit: Furla by De Rigo Vision
The Carolina Herrera New York 2019 Optical Collection and Flash Sunglass
Collection continues to implement the changes introduced in Spring/Summer 2019
by the brand’s new creative director, Wes Gordon, in pursuit of timeless
elegance. The brand shines with a new light, underlining its great femininity
with delicate yet bold effects created using noble materials and different thicknesses.
Alongside the light, minimal chic lines of cat eye styles are big, bulky,
squared-off frames reinterpreting the glamour of the ’70s in a contemporary
style, seen on the catwalks during New York Fashion Week.
STYLE SHN600
A sunglass style presented at New York Fashion Week in September 2018
that uses the thickness of the frame to create special effects. The imposing
oversized square acetate front piece is available in dark monochrome or
brightly coloured versions. The outside of the temple is made of the same
material with a titanium core, and bears the HC logo. Special laser cutting
creates a drapery effect on the acetate.
Carolina Herrera's 2019 Collection reflects the carefree style of today’s cosmopolitan
elegance. In the new eyewear collection, the iconic elements of the brand's
style, such as stripes and logos, appear in trim underlining the value of a
vast range of different shapes, lines and colours, with a special emphasis on
red.
STYLE SHE822
Butterfly glasses underlined by visible details on the front piece and
characterised by an unusual touch of colour on the upper section and temple.
Credit: CH Carolina Herrera
CONVERSE
De Rigo has enhanced its portfolio in EMEA with a true icon
made in the USA: Converse. Since January 2018, De Rigo has been directly
responsible for distributing the collections of the well-known American brand
on an exclusive basis in Europe, the Middle East and Africa.
This new commercial reorganisation will allow De Rigo to
manage the distribution of the brand on
a global level, as it already does in the Americas, Australia and Asia through
Rem Eyewear, purchased in 2016 by the Longarone Group.
The Converse brand and its story are inspiring the in-house
team of De Rigo designers, to target younger consumers with a “streetstyle”
spirit. The eyewear is versatile, lightweight and full of colour, a real
tribute to the values behind the brand.
SCO151Q
Concludes Piccin: “We
are very excited about our business this year, not least because we will be
announcing two very exciting projects, the first in April, which are set to be
game-changers for us and will create masses of visibility opportunities within
global travel retail. Watch this space for more information.”
About De Rigo
De Rigo is a world leader in the design, production and distribution of
top quality prescription eyewear frames and sunglasses. The Group is a key
player in the optical retail business with its own chains, General Optica
(Spain), Mais Optica (Portugal) and Opmar Optik (Turkey), and with its
subsidiary, Boots Opticians (UK).
Thanks to the extensive wholesale network managed by De Rigo Vision SpA,
the Group's products are distributed in approximately 80 countries, mainly in
Europe, Asia and the Americas, through 16 companies
and over 100 independent distributors. The Group is
active in all the major markets of the world with its own brands Lozza, Lozza
Sartoriale, Police and Sting, and with the licences Blugirl, Blumarine,
Carolina Herrera New York, CH Carolina Herrera, Chopard, Converse, dunhill
London, Escada, Fila, Furla, John Varvatos,
Jones New York, Lanvin, Lucky Brand, Mulberry, Nina
Ricci, Tous, Trussardi, Victor Hugo and Zadig&Voltaire.
www.derigo.com
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