Share a lovely Disaronno moment at Milano Malpensa
Airport
With Valentine’s Day this week,
Disaronno®, the world’s favourite Italian liqueur has announced its latest activation
at Milano Malpensa Airport.
Running throughout the month of
February – the most romantic month of the year – the activation, named ‘Share a
lovely Disaronno moment,’ aims to promote the contemporary character and
peerless versatility of the Disaronno brand.
Featuring in the walk through Dufry
store in Terminal 1, the activation will bring an eye-catching
free-standing-display-unit that will showcase the iconic original Disaronno
bottle.
Passing passengers will be encouraged
to try free samples of two of Disaronno’s most iconic cocktails: the Disaronno
Sour and the Disaronno Fizz.
For every bottle purchase made throughout
the month of February, consumers will receive a free Disaronno sour jar in
beautifully designed Valentine’s packaging. In addition, all Disaronno lovers
will be encouraged to share a ‘lovely Disaronno moment’ on their Instagram –
tagging the drinks brand.
“Valentine’s Day is a key date in our
marketing calendar; it provides us with a great opportunity to achieve
additional sales and grow brand awareness,” comments Illva Saronno Global
Travel Retail Director Nikos Tsagarakis “This year’s activation brings an
element of excitement to the airport; offering travellers the chance to enjoy a
famous Disaronno cocktail is sure to put a smile on everyone’s face, whilst
acting as a great driver of additional sales.”
DISARONNO®
Disaronno is the world’s favorite Italian liqueur. Featuring an original
taste and unmistakable aroma, it stands out on the world stage with
distribution in more than 160 countries. The Disaronno bottle has a unique
design and a cap, which lends elegance and modernity, embellished with a golden
label that enhances its contemporary style. Disaronno is a pleasure to enjoy on
the rocks as well as in its various mixed drinks, including the Disaronno Sour.
Recognizable and versatile, it makes every cocktail one of a kind.
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