The Swiss Eyewear Group is delighted to announce
that its INVU collection will be available in the new 78sqm Sunglasses store in
Dubai Duty Free (DDF) located in Concourse B of Dubai International Airport,
the world’s busiest airport for international traffic.
Introduced for the first time at Dubai Duty Free in 2017,
the INVU collection has achieved a new high-profile listing and marks a significant rise
by the INVU brand in Dubai travel retail.
In addition to the new Concourse B store, the
INVU range has also been included in the existing Dubai Duty Free Sunglasses store in Concourse C at Dubai International.
Swiss Eyewear Group met with the airport retailer
at the TFWA Exhibition in Cannes to plan the new
listings, the integration of a new INVU range for 2019, and the installation of
an innovative new passenger experience in store.
Saba Tahir, Senior Vice President
of Purchasing at Dubai Duty Free said: “We first listed the INVU range in one
of our Sunglasses stores early last year and the growth in sales
has been impressive. INVU is the perfect
impulse purchase product for our customers and we are pleased to extend the INVU presence
in Concourse B and C at Dubai International Airport.”
Swiss Eyewear Group Travel Retail Director
Rebecca Harwood Lincoln said: “Once again, we are proud to achieve another
major listing for INVU in travel retail, this time with one of the biggest and
best travel retailers in the world. There’s been a fantastic reaction from
consumers to the INVU range. They love the collection and the ultra-polarized
lenses and trade buyers love the sales volumes.”
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