The Swiss Eyewear Group has announced that it is to deepen its
relationship with Scandlines, following the successful introduction of its INVU
sunglasses range to retail stores aboard two of the Danish ferry operator’s
ships in summer 2018.
Following the achievement of excellent initial sales results for
INVU, Scandlines’ retail sales personnel are to be given specific training on
the INVU sunglasses collection in the coming weeks.
Swiss Eyewear Group met with Scandlines in Cannes early October to
plan new listings, staff training and the integration of new INVU collections
for 2019.
Swiss Eyewear Group Travel Retail Director Rebecca Harwood Lincoln
said: “Selling our INVU products with Scandlines has proved to be a very
successful listing for INVU in travel retail, and we look forward to
strengthening our partnership with them. For the 2018 season we have focussed
on building our business onboard ferries and cruise ships, and this has proved
to be one of the most successful.”
Mark Winslow, VP - Head of Retail at Scandlines said: “INVU is a
great range from the Swiss Eyewear Group and we’ve achieved strong sales
results for the brand in our onboard stores. We see our relationship as a
long-term partnership and we’ll be working closely together to introduce new
INVU innovations on our ferries, and to train our great staff in the finer
points of the product.”
With more than 42,000
departures on 8 ferries, in 2017 Scandlines transported 7.6 million passengers,
1.8 million cars and more than 650,000 freight units and 38,000 busses on the
routes Puttgarden-Rødby and Rostock-Gedser.
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