Champagne Lanson
announced earlier this year that it will be retaining its status as Wimbledon
Tennis Championships’ official champagne sponsor. Champagne Lanson has been associated with Wimbledon since 1977 and
was initially chosen as the official champagne sponsor of the Championships in
2001.
Signing until 2023
means that the travel retail division of Lanson will be able to continue its
yearly Wimbledon duty-free promotion,
which is a huge opportunity for an uplift in sales for the brand.
“Our sponsorship
of the prestigious Wimbledon Tennis Championships is not only important for the
domestic part of our company but also for our travel retail business. It means
that we can capitalise on the sponsorship, promoting Wimbledon through unique
and exciting travel retail promotions; offering passengers exclusive Wimbledon
packaging,” comments Champagne Lanson Travel Retail Director,
Olivier de La Giraudiere.
“The
period running up to the Wimbledon Championships and the two weeks of the
tournament are a great opportunity for Lanson to generate an uplift in sales
from consumers who may have not tried Lanson before but are big tennis fans,”
adds Giraudiere.
“As
a brand that embodies excellence, innovation and celebrates achievements, we
are proud of our relationships and our selective annual sponsorship programme –
but above all, we are most proud of our association with The Championships,
Wimbledon,” said Paul Beavis, managing director of Lanson UK.
“We
are delighted that our partnership with The Championships, Wimbledon will
continue to develop for a further five years.
“The
club’s ethos mirrors our own and five more years is proof positive that this is
a relationship built on trust and respect.
“We
have exciting plans afoot and we know that our unique bond will allow us to
grow together domestically and internationally,” he added.
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