Stoli® Group has launched its tequila brand ACDC Thunderstruck Tequila in
travel retail through an exclusive tie-up with German retail giant Gebr.
Heinemann.
From
1 November, it has been available in all Heinemann Travel Free border shops across
Europe (Czech Republic, Croatia, Slovenia) and has also achieved its first
airport listings at airports including Frankfurt, Munich, Hamburg, Copenhagen,
Berlin, Baku and Bucharest.
The
tequila is produced under licence from the world famous Australian rock band
ACDC and includes the band’s branding on the ACDC Thunderstruck Tequila
bottles. This makes it an ideal gifting purchase for a hard rock fan in duty
free and aims at what Stoli Group believes is a huge untapped potential for celebrity/band spirits.
ACDC
Thunderstruck Tequila, which is produced in the Mexican city of Tequila, comes
in two 40% ABV, 70cl variants – Blanco and Reposado. It retails in airports at
29.90 Euro and 31.90 Euro respectively.
Blanco has intense
sweet notes of cooked agave, followed by a spicy white peppery punch. It is
silky and delicate, leaving on the palate a sachet of spices.
Reposado gives a full
body, intense full agave flavour. Aged in oak barrels for a minimum of two
months gives this tequila its natural colour and rich flavour.
The
ACDC Thunderstruck Tequila has been developed by Fabricada de Tequila Finos, which is owned by Latvia-based SPI
Group company, Amber Beverage Group. Stoli Group is coordinating the roll-out
of the brand into travel retail.
The
idea for the product came from Fabricada
de Tequila Finos’ founder, a huge ACDC fan who contacted the band, sending them
the best samples of his tequila. The band loved the tequila and signed a license
agreement to lend its famous name to the new brand. The deal included cases of
the tequila being sent to the band for personal use.
The name
Thunderstruck was chosen as it is the favourite track of ACDC lead singer Brian
Johnson. The song was the lead single from ACDC’s 1990 album The Razor’s Edge.
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