‘Tis the season for plush!

Aurora World, the plush specialist, announces the arrival of its new winter range of endearing cuddly toys, which will be in travel retail stores from November to February. The new winter additions appeal to all ages and feature cold weather creatures as well as mythical characters.

New models join Aurora’s flock of PomPom Penguins, making up 18 characters available to purchase. The new 15cm characters come in Aqua, Pink, or Purple furry jackets and matching ear muffs and retail for €7.95. Also available are cute 10cm penguin backpack clips in pink, blue, and grey variations, also at €7.95. Larger 29cm penguins retail at $19.95.

Brand new to Aurora’s portfolio is the Sparkle Tales collection, including cuddly white unicorns available with gold or silver horns and hooves. Available in 2 different sizes; 18cm and 30.5cm, Sparkle Tales retail from €12.95 for the small size, to €19.95 for the larger.

The family of mermaids in the Sea Sparkles range grows larger still, with two new finned friends added to the range. The new characters feature seasonal gold and silver outfits and tails, and retail at €21.95.

New additions to the Fancy Pals collection for winter-season sales are Peek-a-Boo Princess Puppy, a pampered pooch who wears a silver crown and can be carried around in her matching handbag, and Peek-a-Boo Husky. Fancy Pals are an ideal candidate for travel retail stores, as not only can the toy be carried in the travel bag, but there’s room for other bits and pieces too!

Says Garry Stoner, Aurora Travel Retail Sales Manager: “We are absolutely delighted with the Winter range, which will be displayed in airports using our unique travel retail display, enabling maximum display ability on a minimum floor space. Combine this with strategic placement in a high footfall area and we are guaranteed a successful holiday season and lot’s of happy customers!”