The exciting and innovative shisha tobacco company, Mazaya , has introduced a brand new product that is perfectly suited for travel retail: The Portable Hookah, which has already been listed with Dubai Duty Free.
The Portable Hookah; designed to be used on the go, is the perfect addition to a shisha lover arsenal. Easy to use, it enables shisha to be enjoyed anywhere and at any time. A variety of flavours are available to enjoy, including Lemon with mint, Blueberry Exotica, Grape, Watermelon, Cherry, and many more.
The global popularity of shisha has been increasing tremendously over the past few years, and Mazaya predicts that within the next three to five years, it will have become the trendiest tobacco product across all markets. In addition to its current presence in almost 30 market including many regions(Middle East, Gulf, Africa, Europe, South and North America) and duty free shops(Dufry Jordan/Kuwait/Qatar, Lebanon duty free, Dubai Duty Free, Egypt duty free, along with local and border duty free shops in Jordan)
Says brand manager Rawan Elayan: “The Portable Hookah is absolutely perfect for travel retail. It is an ideal accessory to take on vacation, especially for a younger audience who might want to have a chilled smoke with friends on their hotel balcony for example. It would also make a wonderful gift, instead of bringing someone back a carton of cigarettes, how about a hookah pipe with a selection of different flavours?”
In just a short time Mazaya has made a significant impact in the travel retail market with its Mazaya brand of shisha tobacco and Hookah pipes, winning “Best Marketing Campaign” in the DFNI 2016 Product Awards last year.
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