Jewellery specialist, DYRBERG/KERN has proved it knows the travel retail inflight market like the back of its hand, with several confirmed new listings in Europe, Asia and the Middle East for its COMPLIMENTS and Men’s Collection.
Both collections were launched last year to fill an obvious gap in the travel retail jewellery market. “We initially launched the Men’s Collection as there was a clear lack of jewellery aimed at men in travel retail. We wanted to be the instigators behind introducing men’s jewellery to the inflight channel and we have succeeded,” comments Jacob Olsen, Travel Retail Manager for DYRBERG/KERN.
The collection includes both raw arm-pieces and watches, taking inspiration from the street, which means that no matter your style – hipster, suiter, or just the jeans-and-tee type, there is a piece for you. The collection allows men to ‘mix n match’ the styles, as all of the pieces have been designed around each other, to ensure they all sit well together.
Listings include: Thomas Cook, Aegean, TUI, Alitalia and Correndon.
First introduced at TFWA Asia Pacific last year, COMPLIMENTS is a complex ring system that allows you to customize your own look by changing the top of the ring. Adds Olsen, “Our COMPLIMENTS range was created to solve an issue that made selling rings inflight problematic. Rings come in all shape and sizes, and a plane is not an ideal place to try on a variety of sized rings, plus there isn’t enough trolley space to house a variety of ring sizes. Therefore, we came up with COMPLIMENTS, a size-adjustable ring system concept, allowing travellers to purchase a ring and be confident it will fit. It’s not just the size-adjustable concept that is new to travel retail, we also ensured each ring design could be changed, allowing travellers to customise the look of their ring to fit their individual style and mood.”
Listings achieved for COMPLIMENTS include: Lufthansa, Swiss Air, SAS, Norwegian Air, KLM, Tiger Air, Fly Dubai, Thomas Cook and Primera Iceland.
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