Illva Saronno is delighted to be returning to the Duty Free Show of the Americas this year, with its world famous DISARONNO, TIA MARIA, and RABARBARO ZUCCA brands on display for all to see (booth EWTRA #923.)
New packaging for the world renowned coffee liqueur, Tia Maria, takes on an attractive look with a contemporary twist, with an elegant silhouette to show off its harmonious shape. The deep red label on the black bottle renders Tia Maria even more prominent behind the bar and on the shelf.
The new Tia Maria bottle has been tested with consumers through the use of an innovative research method based on neuromarketing. It is a discipline that blends traditional marketing with neuroscience and pyschology, measuring what occurs in the human brain when it is subjected to stimuli related to products or brands. The result represents a further step forward for a historic brand that has always been in vogue, even for newer generations.
Says Domenico Toni, International Sales Director: “We are thrilled with how the new Tia Maria bottle has turned out, and we have seen much interest in it since its reveal at TFWA World Exhibition last year. This is a true revival for the brand.”
Also on display will be Disaronno Riserva, the result of an innovative and exciting idea created from a very unique combination; blended scotch whisky made from a select mix of different malts, and the aromatic notes of Disaronno; almond, toasted hazelnut and burnt honey. Disaronno has been further enhanced with the addition of an aromatic spirit base: a blended malt scotch whisky resulting from a select blend of different types of malt, wisely married in oak barrels, which previously contained Marsala Reserves.
The packaging takes inspiration from the iconic Disaronno bottle, but with a cleaner and more refined outline, and comes packaged in a beautiful sleek black wooden case.
Speaking of iconic, Disaronno’s latest icon bottle, Disaronno wears Etro, will be showcased in Orlando. The Disaronno wears Etro design draws inspiration from the brand’s Autumn/Winter 2016 season, a continuation of the house’s signature paisley collection that it began producing in 1981. The striking bottle is draped in a stunning variation of the swirling design made up of vibrant blue, orange and gold hues. For the second time, the designer collaboration will also be available in six adorable mini bottles in coordinated looks the season. There’s more to come in 2017 with an exciting new limited edition.
“The success of Disaronno wears Etro has been fantastic, with double digit growth compared to the preview icon bottle, Disaronno wears Cavalli,” continues Domenico Toni. “North America and the Caribbean are two of our top performing regions, so we are looking forward to returning to the Duty Free Show of the Americas with the aim to keep this momentum going.”
Rabarbaro Zucca, the iconic Bitter, will also be presented to buyers. With the trend for Bitters growing over the past five years in the domestic market and the liqueur now also a vital part of the mixology world, now is the perfect time to launch it into travel retail.
Made from an infusion of Rhubarb Rootstocks and a secret selection of rare herbs, Rabarbaro Zucca captures an appealingly delicate flavour. Zucca is made using the root of the true Chinese Rhubarb, which grows only in the mountainous regions of the Gansu Province. Last year Rabarbaro Zucca received a platinum medal in the tastings.com 2016 awards and a silver medal in the Los Angeles International Spirits Competition.
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