DYRBERG/KERN proves its jewellery concepts are ideal for travel retail

Jewellery specialist, DYRBERG/KERN has proved it knows the travel retail inflight market like the back of its hand, with several confirmed new listings in Europe, Asia and the Middle East for its COMPLIMENTS and Men’s Collection. 

Both collections were launched last year to fill an obvious gap in the travel retail jewellery market. “We initially launched the Men’s Collection as there was a clear lack of jewellery aimed at men in travel retail. We wanted to be the instigators behind introducing men’s jewellery to the inflight channel and we have succeeded,” comments Jacob Olsen, Travel Retail Manager for DYRBERG/KERN. 

The collection includes both raw arm-pieces and watches, taking inspiration from the street, which means that no matter your style – hipster, suiter, or just the jeans-and-tee type, there is a piece for you. The collection allows men to ‘mix n match’ the styles, as all of the pieces have been designed around each other, to ensure they all sit well together. 

Listings include: Thomas Cook, Aegean, TUI, Alitalia and Correndon. 

First introduced at TFWA Asia Pacific last year, COMPLIMENTS is a complex ring system that allows you to customize your own look by changing the top of the ring. Adds Olsen, “Our COMPLIMENTS range was created to solve an issue that made selling rings inflight problematic. Rings come in all shape and sizes, and a plane is not an ideal place to try on a variety of sized rings, plus there isn’t enough trolley space to house a variety of ring sizes. Therefore, we came up with COMPLIMENTS, a size-adjustable ring system concept, allowing travellers to purchase a ring and be confident it will fit. It’s not just the size-adjustable concept that is new to travel retail, we also ensured each ring design could be changed, allowing travellers to customise the look of their ring to fit their individual style and mood.” 

Listings achieved for COMPLIMENTS include: Lufthansa, Swiss Air, SAS, Norwegian Air, KLM, Tiger Air, Fly Dubai, Thomas Cook and Primera Iceland. 

Alzawrae goes full steam ahead with Mazaya for travel retail and announces China Century Cocktail Sponsorship

Alzawrae is continuing its travel retail offensive for the Mazaya brand of shisha tobacco this year with another full-on schedule of investment and promotional activity both at trade and consumer level.

Mazaya - Jordan’s fast-growing brand of Shisha tobacco, available in many different fruit flavours – has quickly established a strong duty free distribution base in the Middle East with airports listings in Lebanon, Dubai, Egypt, Qatar and its home base with Dufry at Queen Alia Airport/Jordan. For 2017 the company plans to further strengthen its presence in the travel retail/duty free business, entering new markets both within the Middle East and further afield – East and West.  

No opportunity is being missed to heighten industry awareness of Mazaya, as shisha continues to gain popularity outside its traditional Middle Eastern stronghold and becomes an increasingly interesting proposition for travel retailers internationally.  The brand is to sponsor the opening cocktail at this year’s TFWA China’s Century conference in Guangzhou (March 7-9) and promises delegates “a modern, cool and sophisticated dedicated space where Mazaya’s wide variety of shisha flavours can be tried and more can be learned about this on-trend lifestyle concept”. 

Says Brand Manager Rawan Elayyan: “Shisha is very popular in China and we believe there is great potential for Mazaya in travel retail as travellers look for quality, authentic products in a wide range of flavour combinations. We’re really excited to be taking part in this event and engaging directly with delegates at the opening cocktail.”

This full-on approach is – importantly – being carried through to the airport where Mazaya is investing heavily in branding and promotion with pillar and gondola advertising and consumer activations. The festive period saw a number of promotions at Queen Alia Airport/Jordan that included a “Buy any Mazaya product and get a free glass shisha,” along with a special Christmas installation. Dubai Duty Free also saw a major installation in concourse D while Mazaya is currently sponsoring one side of DDF’s plastic shopping bags.

“We know that high profile promotions such as these will not be possible in many airports due to tobacco restrictions but wherever it is possible we plan to create as much theatre and excitement as we can to capture the attention of travellers and introduce the world of shisha,” continues Rawan.

“In the meantime we will also continue to promote Mazaya ATL through industry media advertising, via industry exhibitions, events and conference sponsorship, plus customer giveaways to ensure we are the shisha brand of choice for travel retail internationally.”

About Mazaya

The Mazaya brand was launched in 2010 by the fast-growing Jordanian tobacco company Alzawrae. Through Mazaya, Alzawrae aims at revolutionizing the production of tobacco-molasses, presenting to their customers a diverse and innovative selection of high quality products, distinguished by their unique ingredients that include pure honey, natural food grade flavours and premium quality French tobacco. 

Pioneers in the production and supply of high-end tobacco-molasses and innovators in hookah technology to international quality standards, Mazaya has expanded its presence from three markets to 30 markets in just five years and seeks to expand the base of its success globally.

Illva Saronno shows iconic brands in Orlando

Illva Saronno is delighted to be returning to the Duty Free Show of the Americas this year, with its world famous DISARONNO, TIA MARIA, and RABARBARO ZUCCA brands on display for all to see (booth EWTRA #923.)

New packaging for the world renowned coffee liqueur, Tia Maria, takes on an attractive look with a contemporary twist, with an elegant silhouette to show off its harmonious shape. The deep red label on the black bottle renders Tia Maria even more prominent behind the bar and on the shelf.

The new Tia Maria bottle has been tested with consumers through the use of an innovative research method based on neuromarketing. It is a discipline that blends traditional marketing with neuroscience and pyschology, measuring what occurs in the human brain when it is subjected to stimuli related to products or brands. The result represents a further step forward for a historic brand that has always been in vogue, even for newer generations.

Says Domenico Toni, International Sales Director: “We are thrilled with how the new Tia Maria bottle has turned out, and we have seen much interest in it since its reveal at TFWA World Exhibition last year. This is a true revival for the brand.”

Also on display will be Disaronno Riserva, the result of an innovative and exciting idea created from a very unique combination; blended scotch whisky made from a select mix of different malts, and the aromatic notes of Disaronno; almond, toasted hazelnut and burnt honey. Disaronno has been further enhanced with the addition of an aromatic spirit base: a blended malt scotch whisky resulting from a select blend of different types of malt, wisely married in oak barrels, which previously contained Marsala Reserves. 

The packaging takes inspiration from the iconic Disaronno bottle, but with a cleaner and more refined outline, and comes packaged in a beautiful sleek black wooden case.

Speaking of iconic, Disaronno’s latest icon bottle, Disaronno wears Etro, will be showcased in Orlando. The Disaronno wears Etro design draws inspiration from the brand’s Autumn/Winter 2016 season, a continuation of the house’s signature paisley collection that it began producing in 1981. The striking bottle is draped in a stunning variation of the swirling design made up of vibrant blue, orange and gold hues. For the second time, the designer collaboration will also be available in six adorable mini bottles in coordinated looks the season. There’s more to come in 2017 with an exciting new limited edition.

“The success of Disaronno wears Etro has been fantastic, with double digit growth compared to the preview icon bottle, Disaronno wears Cavalli,” continues Domenico Toni. “North America and the Caribbean are two of our top performing regions, so we are looking forward to returning to the Duty Free Show of the Americas with the aim to keep this momentum going.” 

Rabarbaro Zucca, the iconic Bitter, will also be presented to buyers. With the trend for Bitters growing over the past five years in the domestic market and the liqueur now also a vital part of the mixology world, now is the perfect time to launch it into travel retail.

Made from an infusion of Rhubarb Rootstocks and a secret selection of rare herbs, Rabarbaro Zucca captures an appealingly delicate flavour. Zucca is made using the root of the true Chinese Rhubarb, which grows only in the mountainous regions of the Gansu Province.  Last year Rabarbaro Zucca received a platinum medal in the tastings.com 2016 awards and a silver medal in the Los Angeles International Spirits Competition.

Elizabeth Arden Drives Growth with New Travel Retail Exclusive Program Development

Elizabeth Arden is emphasizing its commitment to the travel retail channel as it prepares to introduce a new wave of Travel Retail exclusives at the 2017 IAADFS Duty Free Show of the Americas (Booth 623) this March. 

The company embarked on the repositioning of its Travel Retail Collection in 2016 with the launch of a whole new look for the collection of sets. 

Mary-Beth Mazzotta, Vice-President of International Trade Marketing for Elizabeth Arden, comments, “We needed a clear statement and attractive pull strategy to engage travelers in the brand and give them the value offers they are looking for. The travel retail exclusive set category is the perfect platform to service existing customers and attract new ones, so over the past year we have been very busy transitioning our shelves to the new assortments and packaging.” 

The introduction of a recognizable travel retail exclusive insignia and the new consistent packaging design is aimed to help grow Elizabeth Arden’s brand awareness and affinity amongst global shoppers. “We want travelers to view Elizabeth Arden as ‘THE’ skincare brand to buy, as well as recognize our products in the glimpse of an eye”.

 This year is an exciting year for Elizabeth Arden, as the legacy brand has upgraded their iconic Ceramide Youth Restoring Face Serum for the first time in decades. The new Advanced Ceramide Capsule Daily Youth Restoring Serum is formulated with advanced technology for a youth-restoring boost helping to moisturize, preserve and strengthen skin’s integrity for a firmer look. 

Its first-of–its-kind single-dose capsule is a favorite amongst travelers and will be offered to them exclusively in the NEW Advanced Ceramide Capsules Replenish & Restore for Face skincare set. The set will comprise of the same top-selling 3 x 30 capsule design but will be enhanced with the new and improved formula and updated packaging. 

The easy ‘pack and carry’ Advanced Ceramide Youth Restoring Serum face capsules are also featured and available exclusively to travelers in a 30 Capsule tower as well as, the Advanced Restorative Skincare Solutions three piece  skincare set.

Elizabeth Arden remains committed to elevating the global customer experience. As we look ahead to the Fall 2017 range, Elizabeth Arden will launch an upgraded Advanced Ceramide Capsules Replenish & Restore for Eyes Trio and Advanced Ceramide Daily Youth Restoring 30 piece Face Serum/ 30 piece Eye Serum duo with the company’s renovation of the ADVANCED Ceramide Capsules Daily Youth Restoring Eye Serum.

Aurora ‘seas’ new destination addition join its Sea Sparkles portfolio

Aurora continues to innovate with its Sea Sparkles range, with new destination-inspired occupants moving into its family of plush mermaids. Seas Sparkles has quickly become one of Aurora's top selling ranges, and now young girls everywhere can complete their collection with brand new destination specific designs: Sea Sparkles Catherine represents the UK with her union jack tail, and Sea Sparkles Mary, with her red hair and tartan tail, is obviously for Scotland. The new Sea Sparkles mermaids are 18” and retail at £14.99.

For young girls with an eye for the fancier things in life, Fancy Pals are the perfect accessory. Fancy Pals pay homage to those glamorous women we see with the tiny dogs in their extremely expensive handbags, except in the case of Fancy Pals, the bag is a much fairer price and also comes with not just dogs, but plush cats and unicorns! New additions to the Fancy Pals range include Peek-a-Boo Princess Kitty and Peek-a-Boo Unicorn. All Fancy Pals products are 8 inches in size and retail at £12.99.

“We are thrilled to welcome these new additions to the collection,” says Garry Stoner, Aurora World’s Travel Retail Sales Manager. “Our new personalisation programme means we can personalise products from every range to any given country, which is something we are going to incorporate more in the future, as it is the perfect concept for travel retail!”

Mazaya changes the game with innovative new portable hookah

The exciting and innovative shisha tobacco company, Mazaya , has introduced a brand new product that is perfectly suited for travel retail: The Portable Hookah, which has already been listed with Dubai Duty Free.

The Portable Hookah; designed to be used on the go, is the perfect addition to a shisha lover arsenal. Easy to use, it enables shisha to be enjoyed anywhere and at any time. A variety of flavours are available to enjoy, including Lemon with mint, Blueberry Exotica, Grape, Watermelon, Cherry, and many more.

The global popularity of shisha has been increasing tremendously over the past few years, and Mazaya predicts that within the next three to five years, it will have become the trendiest tobacco product across all markets. In addition to its current presence in almost 30 market including many regions(Middle East, Gulf, Africa, Europe, South and North America) and duty free shops(Dufry Jordan/Kuwait/Qatar, Lebanon duty free, Dubai Duty Free, Egypt duty free, along with local and  border duty free shops in Jordan)

Says brand manager Rawan Elayan: “The Portable Hookah is absolutely perfect for travel retail. It is an ideal accessory to take on vacation, especially for a younger audience who might want to have a chilled smoke with friends on their hotel balcony for example. It would also make a wonderful gift, instead of bringing someone back a carton of cigarettes, how about a hookah pipe with a selection of different flavours?”

In just a short time Mazaya has made a significant impact in the travel retail market with its Mazaya brand of shisha tobacco and Hookah pipes, winning “Best Marketing Campaign” in the DFNI 2016 Product Awards last year.

A milestone for Yoohoo & Friends

Aurora World is delighted to announce the 10 year anniversary of its best-selling range of plush toys: YooHoo & Friends.

YooHoo & Friends has seen phenomenal sales since its launch in 2007, with a whopping 80 million+ products sold worldwide (83,280,175 to be exact) with 771,112 pcs sold monthly, and 25,704 pcs sold daily!

Says Garry Stoner, Aurora World’s Travel Retail Sales Manager: “We are so proud to share these fantastic sales results, it really goes to show that the plush toys category is a severely underestimated category, and deserves its place in the travel retail environment. Aurora products are currently available in 65 countries globally, with 715 travel retail windows which we aim to increase to 815 by the end of 2017.”

YooHoo also welcomes some new exotic friends to the party; an injection of tropical paradise sees Kiwii Toucan, Charmer Cobra, Iggee Iguana, Camee Chamelion, Louee Australian Frilled Lizard, and Crikee Crocodile join the gang. The bright and colourful Tropical Rainforest collection is available in 5” and 8” variations, and retails at £5.99 to £9.99.

“The Tropical Rainforest additions are a truly fantastic idea and we expect the concept to be very popular. The combination of bright colours and signature YooHoo cuteness and softness make these exotic newcomers very eye-catching and appealing.”

Travel Retail Consortium Welcomes New Officers

The Travel Retail Consortium has elected the new Officers that will oversee the group for the next 2 years.

Rebecca Harwood Lincoln is the new Chairperson having taken over from Peter Ayling.  She was previously the Vice Chairperson and has been involved with the TRC both in her current role as the Travel Retail Director of Swiss Eyewear Group selling Invu sunglasses into the travel retail channel, and whilst she was at Polaroid Eyewear.

Jonathan Corbett represents Guinness and was voted as Vice Chairperson, taking up the role in January 2017.  Having worked in Travel Retail for 18 years, Jonathan brings a wealth of experience to the TRC.

Martyn Westbury has a great history with the Travel Retail Consortium.  He was a member for 8 years, during which time he served as Chairperson, before retiring from Mars and the TRC in 2013.

Martyn has returned to work and the TRC with Swiss Eyewear Group.  As Jaime Whittaker from Accolade Wines is no longer working in Travel Retail, Martyn took on the role of Treasurer in April 2016.  The Consortium voted for Martyn to remain in this role for 2017.

Tina Davies from Imperial Tobacco has been Secretary for the TRC since 2011 and was unanimously noted on to continue in this role for 2017.

Notes to editors: The Travel Retail Consortium’s objectives are to improve standards of business within the travel retail industry, promote members’ products and services, discuss industry issues and provide social and business networking opportunities for key industry customers and members' representatives at annual events. The TRC is also active in raising funds for charity and the Chairman nominates a charity of his choice during his tenure.

TRC members are:  Aeon, Accolade Wines, Aurora World, Coty Inc., Guinness, Heineken, Imperial Tobacco International, Invu, Mars,  Morgan & Oates, Rémy Cointreau,  Sekonda, Taittinger Champagne & Twinings.