William Grant & Sons has partnered with Hyderabad Duty Free to run a high profile, high value Glenfiddich's ‘mega-promotion’ celebrating India’s Diwali festival at Rajiv Gandhi International Airport.
Running through October and November, the promotion is offering passengers the chance to win a Nissan Terrano car when they spend over US$90 on Glenfiddich products in Hyderabad Duty Free and participate in a simple quiz. Every passenger taking part is also treated to 10% off the Glenfiddich Cask Collection.
Rajiv Bhatia, Regional Director Middle East, Levant, Indian sub continent and Africa said: “We are delighted to be holding our very first promotion with Hyderabad Duty Free, who are one of most important and and fastest growing customers. We anticipate that this one of a kind promotion will build our business further and cement a lasting and mutually beneficial relationship with Hyderabad.”
India is a massive market for Scotch whisky with the market expanding steadily, despite high import tariffs. Annual whisky sales in India are estimated at over 180 million cases, of which Scotch accounts for 1.9m – and the potential for growth is huge.
“There is a booming demand in India for whisky, where the market grew by 41% in volume and 28% in value during the first 6 months of 2016, according to the SWA,” continues Bhatia. “The opportunity for Glenfiddich is massive as Indian consumers begin to value the quality and cachet of Scotch whiskies compared to local brands, What’s particularly important to passengers is that they know the products they are purchasing at the airport are genuine, authentic brands – and this promotion linking to a high value vehicle such as the Nissan Terrano is a further indication of that quality and superiority,”
Hardeep Sethi, WGS Business Development Manager for ISC added: “I’d like to thank Nissan for taking part in this activation and giving passengers the opportunity to win this top of the range vehicle, which happens to be the most expensive car to ever be offered in a mega-promotion at Hyderabad duty free. ”
Highlighting the uniqueness of the Mega Promotion, Saurabh Kumar, CEO-Hyderabad Duty Free said: “This is one of the biggest prizes on offer in the context of Indian Duty Free. At Hyderabad Duty Free, it has always been our endeavor to bring the best value proposition for our customers. We have undertaken various initiatives and launched new offerings to make shopping experience more rewarding for our customers. This time, we have partnered with William Grant & Sons for the Mega Promotion, and I am already delighted to see the overwhelming response from our customers.”
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