DISARONNO, the world’s favorite Italian liqueur, returns this holiday season with a unique look designed by renowned fashion house, ETRO. The new limited edition icon bottle will be highlighted at this year’s TFWA World Exhibition on the Illva Saronno stand (Green Village, M52).
Since 1968, the Italian luxury label ETRO has made a footprint in the fashion world as one of Italy’s most celebrated houses. Beloved by fashion enthusiasts, the iconic ETRO paisley print, for which the fashion house is best known, transforms the DISARONNO bottle, giving it a dressed up look perfect for gifting in travel retail.
The DISARONNO wears ETRO design draws inspiration from the brand’s Autumn/Winter 2016 season, a continuation of the house’s signature paisley collection that it began producing in 1981. The striking bottle is draped in a stunning variation of the swirling design made up of vibrant blue, orange and gold hues. Over the years, ETRO has become synonymous with the paisley print, making the DISARONNO adorned bottle the perfect gift for fashion lovers this winter.
For the second time, the designer collaboration will also be available in six adorable mini bottles in coordinated looks this season. These perfectly packaged 3-packs of minis are the ultimate stocking filler or collector’s item for the holiday season.
After 3 years of success, DISARONNO’s latest interpretation of the ICON project will continue to support the charity, ‘Fashion 4 Development,’ sponsored by the United Nations. Following past partnerships with Italian fashion brands, Moschino, Versace and Roberto Cavalli, a portion of the proceeds from sales of the DISARONNO wears ETRO collection will be donated to the development of this unique project to develop the textile trade and fight poverty in Africa.
The exclusive limited edition 50cl bottle is available from the beginning of October in major travel retailers globally, supported by activations and promotions including tasting bars.
“There is always a huge amount of hype surrounding each year’s new launch, and it’s something our partners, retailers, and consumers get very excited about,” says International Sales Director Domenico Toni “The Disaronno ICON bottles are perfectly suited for travel retail, with their strong shelf appeal , collectability factor and unique design all being key sales drivers. The previous three icon editions have all achieved better than expected results in travel retail and we anticipate another successful year for DISARONNO wears ETRO.”
To celebrate this collaboration, toast the season with a DISARONNO wears ETRO sour cocktail, highlighting the liqueur’s distinguishable flavor in a blend of fresh lemon and pineapple juice – full recipe below.
DISARONNO wears ETRO Sour
2 parts DISARONNO
1 part lemon juice
1 part pineapple juice
Shake all ingredients with ice. Strain into highball glass with ice. Top with club soda. Garnish with a mint sprig.
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