New World Wine specialists, Accolade Wines is delighted to announce that it has won a prestigious Frontier Award for ‘Technology Innovator of the Year.” Accolade entered with its #Hardy’sHero digital campaign that was partnered with Heinemann and Sydney Airport, and run by Mighty Media Group.
Created exclusively for the travel retail market, the #HardysHero Sweepstakes aimed to complement a category stage in Heinemann Tax & Duty Free, active daily sampling, and the steady flow of travellers over the Golden Migration and Chinese New Year period. Deployed in English and Mandarin, the campaign celebrated the narrative of the Hardys brand story and created a dynamic customer experience platform aligned with the Aspire Higher ATL campaign and the act of travel.
The campaign goal was to drive recognition of Hardys iconic premium wines, educate connected consumers about The Journey - Hardys travel retail exclusive Shiraz and Cabernet Sauvignon wines, and to increase online engagement with the brand through quality travel-related prizes and in-store offers.
Rupert Firbank, Commercial Director, Accolade Wines, comments, “We are absolutely taken aback with this win. We knew we had succeeded in bringing an innovative campaign to Sydney Airport, but we had no idea that it would be award-winning! We were up against some big competition, so we didn’t have the highest of hopes when we sat down on the night – how wrong were we!”
Senior Customer Marketing Manager, Emilie Munther comments “This was a challenging yet exciting campaign to bring to life, targetted specifically at travellers going through Sydney Airport to engage them with the Hardys wine brand on multiple platforms and ultimately drive sales. It exceeded our expectations and we are delighted that the judges of the Frontier Awards agreed!”
The Frontier Awards is the most anticipated event in the travel retail/duty free calendar. Rewarding innovation and excellence since 1985, the Frontier Awards are open to all and rely on the judgement of experienced industry executives to sift through the ever-increasing number of entries to find those worthiest of a Frontier Award. The results are unveiled during the week of the TFWA World Exhibition in Cannes during a glamorous gala dinner.
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