Securing an inflight listing is one thing but the ultimate success story is the sales result. For Swiss Eyewear Group, the results onboard South African Airways (SAA) and Kenya Airways (KQA) for its INVU B1612a sunglass model have proved that the brand really does meet passenger expectations. Listed on both airlines via Tourvest, INVU B1612a has been the number one selling sunglass for four months running with sales consistently above expectations.
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| INVU B1612A |
As a result, SAA and KQA are both adding a second sku – B2628c that includes a free GWP bracelet – from October 2016, while both models are being listed onboard Ethiopian Airlines from September 1.
Comments Rebecca Harwood Lincoln, Swiss Eyewear Group director travel retail international markets: “Tourvest continues to be a wonderful partner and we highly appreciate their open approach and communication. The success of INVU on South African Airways and Kenya Airways reflects the equally good results we are seeing on the domestic market in Africa, where the demand for great quality, impulse purchase sunglasses is equally high.”
Adds Tourvest’s Carole Clarke: “Sales of INVU B1612a have been superb and it makes sense, therefore, to offer an additional sku onboard – and extend the offer to additional airlines. Creating the right inflight offer is never a straightforward task but INVU has more than lived up to our expectations, delivering exactly what it claims with every model. We look forward to continuing our successful partnership with SEG into 2017 and beyond.”
INVU B1612a is a classic rimless aviator style in matt gunmetal with green gradient lenses. B2628c is a stylish frame for women which comes with a travel retail exclusive sunglass bracelet, handcrafted in the same high quality acetate material that is used to create INVU’s top quality range of sunglasses.
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