Mars International Travel Retail (MITR) has reconfirmed its commitment to unlocking growth in the confectionery category with the announcement that it will be a Platinum sponsor at the Frontier Awards and Gold Sponsor at the Trinity Forum this year.
Both events hold high esteem within the travel retail industry, giving MITR the perfect opportunity to showcase their strategy to a large network of decision makers.
MITR’s Category Director, Matt Boulter comments, “Sponsoring both these key events is another step towards our goal of unlocking confectionery category growth in international travel retail. Sharing our strategy with key decision makers is vital if we are to succeed, so where better to do it if not at two highly respected, though very different, annual events!”
The Trinity Forum, the world’s leading airport commercial revenues conference, will take place this year on 12-14 September in Mumbai. The event, co-organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific, will be hosted by Mumbai International Airport Limited.
The Frontier Awards will once again be taking place during TFWA World Exhibition (Wednesday, October 5th). The event - that has been running for over 30 years – brings industry figures together to help celebrate creativity and innovation in duty free & travel retail. This year a new venue awaits: The Palm Beach!
Essential Communications is an independent Public Relations agency specialising in the travel retail sector.
Wednesday, 22 June 2016
Tuesday, 21 June 2016
PVM welcomes new member to its GTR team
Perfetti Van Melle GTR is pleased to announce that, as of June, Benedict Ho has joined its GTR team to further develop its business in ASPAC. Benedict replaces Estee Teo as International Area Manager ASPAC.
Benedict has spend the last 6 years mainly in the Tobacco industry, of which travel retail has been part of his responsibilities. After a temporary leave from the travel business, Benedict started to miss the industry and has since been looking for an opportunity to return.
Susan De Vree, PVM’s Global Travel Retail Manager, comments: “With Benedict’s experience, knowledge and personality, I am very confident he will succeed in supporting our brands and expand our ASPAC business in close cooperation with our customers. I wish him every success in his new role.”
Benedict has spend the last 6 years mainly in the Tobacco industry, of which travel retail has been part of his responsibilities. After a temporary leave from the travel business, Benedict started to miss the industry and has since been looking for an opportunity to return.
Susan De Vree, PVM’s Global Travel Retail Manager, comments: “With Benedict’s experience, knowledge and personality, I am very confident he will succeed in supporting our brands and expand our ASPAC business in close cooperation with our customers. I wish him every success in his new role.”
Wednesday, 15 June 2016
Venice Marco Polo welcomes new Furla store
Furla continues to expand its travel retail presence in Europe with the opening of a new store in Venice Marco Polo International Airport.
Officially opened in partnership with Lagardère Travel Retail on the 31st of May, the new 21sqm personalized store is showing Furla’s colourful and sophisticated SS16 collection.
Says Gerry Munday: “Once again a big thank you to Lagardère for their hard work and loyal dedication to the brand. We will continue to open new stores in Europe throughout the year and expect to be working in partnership with Lagardère again in the near future.”
Officially opened in partnership with Lagardère Travel Retail on the 31st of May, the new 21sqm personalized store is showing Furla’s colourful and sophisticated SS16 collection.
Says Gerry Munday: “Once again a big thank you to Lagardère for their hard work and loyal dedication to the brand. We will continue to open new stores in Europe throughout the year and expect to be working in partnership with Lagardère again in the near future.”
Friday, 10 June 2016
Hendrick’s Gin is as cool as a cucumber at Heinemann Duty Free - Frankfurt Airport
With summer well on its way, passengers travelling through Frankfurt Airport can enjoy one of the world’s favourite summertime drinks - the gin & tonic - thanks to William Grant & Sons and its globally renowned Hendrick’s Gin. Naturally – being Hendrick’s – this is a gin & tonic with a difference!
In partnership with Gebr Heinemann, WGS has created a promotional platform that typically plays on the unusual, quirky nature of the brand; in this case the importance of serving Hendrick’s Gin with a slice of cucumber. Running throughout June, at the Heinemann Duty Free Shop, T1 Area B, consumers are invited to pedal the peculiar bicycle ‘Master Serve ‘O’ Matic’ in order to deliver the perfect slice of cucumber, which they can then enjoy in a refreshing Hendrick’s & Tonic.
The experiential bicycle unit, along with an intriguing story told through floor and wall graphics brings the brand to life, transporting the consumer into the wonders of cucumber slicing. Shelving units provide merchandising space for both bottles of Hendrick’s and the Conjurers Compendium Gift Pack – the latter offered free with every purchase while stocks last.
Emma Humphreys, Regional Marketing Manager William Grant & Sons, comments: “The cucumber slice is a vital part of the Hendrick’s gin & tonic, but has not previously formed the main thrust of an activation. This puts that right with this clever contraption that – in true Hendrick’s style – drives consumer curiosity, interest, and desire in a fun and unique way.
“Additionally offering passengers the opportunity to try the brand increases the likeliness of a purchase both at the time of the promotion and in the future.”
Ann-Kathrin Fürer, Head of Activity Management at Gebr Heinemann, adds: “William Grant & Sons always creates promotions that catch the traveller’s eye, as well as adding an element of excitement to the airport floor. We are pleased to be working with WGS again and look forward to seeing the results of this excellent promotion.”
Notes to editors:
HENDRICK’S is available in a 100cl bottle (ABV 44%),retailing at all major airport duty free stores and all good bars and restaurants across our green and pleasant land.
HENDRICK’S is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, HENDRICK’S is distilled in Scotland, in miniscule batches of only 450 litres at a time. Only HENDRICK’S is made with infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. HENDRICK’S is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.
Hendrick’s is made by William Grant & Sons - an award-winning, independent, family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of his family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, the handcrafted range of The Balvenie single malts and the world’s fourth largest blended Scotch Grant’s, as well as selected other spirits, including Tullamore Dew and Sailor Jerry. www.williamgrant.com
About Gebr. Heinemann SE & Co. KG Gebr. Heinemann is one of the top players on the international travel retail market and the leader on the European market. It is the only family-run business among the global players of the travel retail industry. As a distributor, Gebr. Heinemann is supplying more than a 1,000 customers in 100-plus countries. In the retail sector, Gebr. Heinemann operates more than 300 Heinemann Duty Free and Travel Value shops, fashion label boutiques under license and concept shops at 78 airports in 28 countries along with shops at border crossings and aboard cruise liners. The family-run business has developed a branding concept designed to make its duty free and travel value shops truly unmistakable. The Heinemann Duty Free brand is now present at numerous airports worldwide, with its biggest Duty Free Shop at an airport in Sydney. On 115.000 square metres the retail operation now serves more than 40 million customers annually.
In partnership with Gebr Heinemann, WGS has created a promotional platform that typically plays on the unusual, quirky nature of the brand; in this case the importance of serving Hendrick’s Gin with a slice of cucumber. Running throughout June, at the Heinemann Duty Free Shop, T1 Area B, consumers are invited to pedal the peculiar bicycle ‘Master Serve ‘O’ Matic’ in order to deliver the perfect slice of cucumber, which they can then enjoy in a refreshing Hendrick’s & Tonic.
The experiential bicycle unit, along with an intriguing story told through floor and wall graphics brings the brand to life, transporting the consumer into the wonders of cucumber slicing. Shelving units provide merchandising space for both bottles of Hendrick’s and the Conjurers Compendium Gift Pack – the latter offered free with every purchase while stocks last.
Emma Humphreys, Regional Marketing Manager William Grant & Sons, comments: “The cucumber slice is a vital part of the Hendrick’s gin & tonic, but has not previously formed the main thrust of an activation. This puts that right with this clever contraption that – in true Hendrick’s style – drives consumer curiosity, interest, and desire in a fun and unique way.
“Additionally offering passengers the opportunity to try the brand increases the likeliness of a purchase both at the time of the promotion and in the future.”
Ann-Kathrin Fürer, Head of Activity Management at Gebr Heinemann, adds: “William Grant & Sons always creates promotions that catch the traveller’s eye, as well as adding an element of excitement to the airport floor. We are pleased to be working with WGS again and look forward to seeing the results of this excellent promotion.”
Notes to editors:
HENDRICK’S is available in a 100cl bottle (ABV 44%),retailing at all major airport duty free stores and all good bars and restaurants across our green and pleasant land.
HENDRICK’S is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, HENDRICK’S is distilled in Scotland, in miniscule batches of only 450 litres at a time. Only HENDRICK’S is made with infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. HENDRICK’S is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.
Hendrick’s is made by William Grant & Sons - an award-winning, independent, family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of his family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, the handcrafted range of The Balvenie single malts and the world’s fourth largest blended Scotch Grant’s, as well as selected other spirits, including Tullamore Dew and Sailor Jerry. www.williamgrant.com
About Gebr. Heinemann SE & Co. KG Gebr. Heinemann is one of the top players on the international travel retail market and the leader on the European market. It is the only family-run business among the global players of the travel retail industry. As a distributor, Gebr. Heinemann is supplying more than a 1,000 customers in 100-plus countries. In the retail sector, Gebr. Heinemann operates more than 300 Heinemann Duty Free and Travel Value shops, fashion label boutiques under license and concept shops at 78 airports in 28 countries along with shops at border crossings and aboard cruise liners. The family-run business has developed a branding concept designed to make its duty free and travel value shops truly unmistakable. The Heinemann Duty Free brand is now present at numerous airports worldwide, with its biggest Duty Free Shop at an airport in Sydney. On 115.000 square metres the retail operation now serves more than 40 million customers annually.
Two new Furla stores in Munich airport
Furla is pleased to annouce that two new stores have been opened in Munich Airport, New Satelite Terminal, T2 levels 4 and 5.
The 12sqm personalised corners were opened in partnership with Eurotrade Flughafen München Handels-GmbH on the 22nd of April with Furla’s colourful SS16 collection.
“It is an honour to have two new stores opening simultaneously in an airport,” says Gerry Munday, Global Travel Retail Director. “A big thank you to Eurotrade for their hard work and support”.
Level 4 |
The 12sqm personalised corners were opened in partnership with Eurotrade Flughafen München Handels-GmbH on the 22nd of April with Furla’s colourful SS16 collection.
“It is an honour to have two new stores opening simultaneously in an airport,” says Gerry Munday, Global Travel Retail Director. “A big thank you to Eurotrade for their hard work and support”.
Level 5 |
Thursday, 9 June 2016
Fortified Wines is the name of the game for Accolade Wines
Moving away from its ‘norm’ in Travel retail, Accolade Wines is pleased to announce its latest release from the Hardys label, a range of 4 rare and exquisite fortified wines. Initially showcased at this years’ TFWA Asia Pacific Exhibition and Conference, the range has already received high praise.
A project that has taken just over 18 months, the Hardys Rare Fortified range consists of the Hardys Rare Show Sweet White (only 150 bottles produced), the Hardys Rare Liqueur Sauvignon Blanc (346 bottles produced), the Hardys Rare Tawny (864 bottles produced), and the Hardys Rare Muscat (784 bottles produced). These wines have been crafted from reserve wines matured in barrel over many decades.
Rupert Firbank, Commercial Director, Accolade Wines, comments, “These are wines that we have not bought to Travel Retail in the past but which we feel there is a market for. When we present them at special Hardys events people always rave about them and ask where they can buy them – now they can! The range received extremely positive feedback during TFWA AP, so we are excited to see what listings will be achieved.”
Paul Lapsley (Chief Winemaker, AU) says, “The awesome foursome not only showcases the wonderful reserves of aged fortified wines we have, but also the commitment from everyone in a truly collaborative team effort. Hardys has made magnificent, unique and innovative fortifieds for over 100 years, from vintage ports to sherries, and this release adds to that wonderful history. The combination of blending aged wines with younger fresher material has resulted in this group of complex wines with a kaleidoscope of flavours which are very luscious and very moreish.”
Accolade Wines’ portfolio offers a broad range of New World Wines, including: Mud House, Da Luca, Grant Burge, Viña Anakena, Arras and Geyser Peak.
~~~~ ends ~~~~~~~
Accolade Wines Background
Drawing on the proud heritage of Hardys, one of the first wineries established in Australia over 160 years ago, Accolade Wines has matured into a global wine company whose brands sell in over 100 countries. Our portfolio features some of the world’s best-known brands including Hardys and Banrock Station (Australia), Flagstone and Kumala (South Africa), Echo Falls and Geyser Peak (California), and Mud House and Waipara Hills (New Zealand), amongst others. Headquartered at historic Reynella, South Australia, we employ more than 1500 people in Australia, the UK, mainland Europe, North America, Asia, New Zealand, Chile and South Africa.
Our vision is to be the world’s leading provider of New World, premium, commercial and value wines. For more information about our people, our brands and our business visit us at www.accolade-wines.com.
A project that has taken just over 18 months, the Hardys Rare Fortified range consists of the Hardys Rare Show Sweet White (only 150 bottles produced), the Hardys Rare Liqueur Sauvignon Blanc (346 bottles produced), the Hardys Rare Tawny (864 bottles produced), and the Hardys Rare Muscat (784 bottles produced). These wines have been crafted from reserve wines matured in barrel over many decades.
Rupert Firbank, Commercial Director, Accolade Wines, comments, “These are wines that we have not bought to Travel Retail in the past but which we feel there is a market for. When we present them at special Hardys events people always rave about them and ask where they can buy them – now they can! The range received extremely positive feedback during TFWA AP, so we are excited to see what listings will be achieved.”
Paul Lapsley (Chief Winemaker, AU) says, “The awesome foursome not only showcases the wonderful reserves of aged fortified wines we have, but also the commitment from everyone in a truly collaborative team effort. Hardys has made magnificent, unique and innovative fortifieds for over 100 years, from vintage ports to sherries, and this release adds to that wonderful history. The combination of blending aged wines with younger fresher material has resulted in this group of complex wines with a kaleidoscope of flavours which are very luscious and very moreish.”
Accolade Wines’ portfolio offers a broad range of New World Wines, including: Mud House, Da Luca, Grant Burge, Viña Anakena, Arras and Geyser Peak.
~~~~ ends ~~~~~~~
Accolade Wines Background
Drawing on the proud heritage of Hardys, one of the first wineries established in Australia over 160 years ago, Accolade Wines has matured into a global wine company whose brands sell in over 100 countries. Our portfolio features some of the world’s best-known brands including Hardys and Banrock Station (Australia), Flagstone and Kumala (South Africa), Echo Falls and Geyser Peak (California), and Mud House and Waipara Hills (New Zealand), amongst others. Headquartered at historic Reynella, South Australia, we employ more than 1500 people in Australia, the UK, mainland Europe, North America, Asia, New Zealand, Chile and South Africa.
Our vision is to be the world’s leading provider of New World, premium, commercial and value wines. For more information about our people, our brands and our business visit us at www.accolade-wines.com.
Wednesday, 8 June 2016
William Grant welcomes new Managing Director for Global Travel Retail
William Grant & Sons is delighted to announce the appointment of Ed Cottrell as Managing Director for Global Travel Retail. Ed is an experienced commercial leader in the drinks and leisure industry and brings a wealth of knowledge and understanding to the travel retail channel.
Ed’s previous experience includes Commercial Director for Enterprise Inns, various roles at Diageo over 14 years, and Sales Director for Bibendum Wine.
Says Ed: “I am thrilled to be joining such a vibrant, dynamic and innovative company. I know other channels in the drinks industry very well, so it will be interesting to put that knowledge to practice in travel retail. GTR is a new environment for me - certainly one with its own specific opportunities and challenges – but one where I am confident of bringing relevant new insight and ideas to the table.”
Ed started his career as an army officer and still keeps actively involved in military charities. He is also a keen sportsman and enjoys cricket, cycling, field sports, and skiing.
Ed’s previous experience includes Commercial Director for Enterprise Inns, various roles at Diageo over 14 years, and Sales Director for Bibendum Wine.
Says Ed: “I am thrilled to be joining such a vibrant, dynamic and innovative company. I know other channels in the drinks industry very well, so it will be interesting to put that knowledge to practice in travel retail. GTR is a new environment for me - certainly one with its own specific opportunities and challenges – but one where I am confident of bringing relevant new insight and ideas to the table.”
Ed started his career as an army officer and still keeps actively involved in military charities. He is also a keen sportsman and enjoys cricket, cycling, field sports, and skiing.
Champagne Lanson extends its Wimbledon Tennis Promotion to the Middle East
Champagne Lanson has brought the world’s greatest lawn-tennis tournament, Wimbledon to the Middle East.
Throughout the month of June, Champagne Lanson is partnering with Dubai Duty Free to bring an array of eye-catching promotional areas, showcasing its long-term sponsorship of the famous tennis event.
Situated in Emirates Terminal 3, Shop 3 - which is the busiest and biggest shop of the airport – the main promotional area features a mini tennis court, with a large wall showcasing its 75cl Black and Rosé labels, along with a tennis umpires chair to give it an authentic feel.
To encourage purchasing, Champagne Lanson is offering any traveller who purchases 4 bottles from the Lanson range to receive the 5th for free.
The on-pack pouches differ in style from previous years. The Black Label sits in a royal blue pouch that mimics the polo shirts of the ball boys and girls of Wimbledon, while the Rosé Label wears a pink version of the shirt. As ever, both versions of the promotional pouches show off the Wimbledon Championship logo, and the addition on a miniature tennis ball on the zip gives it an instantly recognizable feel.
Champagne Lanson Travel Retail Director, Olivier de La Giraudiere comments, “The Middle East is an important region for Champagne Lanson, one that we are keen to expand in. We have forecasted that we should sell four times the amount of product that we would normally do this time of year, so this promotion is a great sales tool.”
Throughout the month of June, Champagne Lanson is partnering with Dubai Duty Free to bring an array of eye-catching promotional areas, showcasing its long-term sponsorship of the famous tennis event.
Situated in Emirates Terminal 3, Shop 3 - which is the busiest and biggest shop of the airport – the main promotional area features a mini tennis court, with a large wall showcasing its 75cl Black and Rosé labels, along with a tennis umpires chair to give it an authentic feel.
To encourage purchasing, Champagne Lanson is offering any traveller who purchases 4 bottles from the Lanson range to receive the 5th for free.
The on-pack pouches differ in style from previous years. The Black Label sits in a royal blue pouch that mimics the polo shirts of the ball boys and girls of Wimbledon, while the Rosé Label wears a pink version of the shirt. As ever, both versions of the promotional pouches show off the Wimbledon Championship logo, and the addition on a miniature tennis ball on the zip gives it an instantly recognizable feel.
Champagne Lanson Travel Retail Director, Olivier de La Giraudiere comments, “The Middle East is an important region for Champagne Lanson, one that we are keen to expand in. We have forecasted that we should sell four times the amount of product that we would normally do this time of year, so this promotion is a great sales tool.”
Tuesday, 7 June 2016
JCI Jewellery expands its travel retail team as its commitment to the channel continues
JCI Jewellery has expanded its travel retail team with the appointment of Grace Campbell as Sales and Marketing Manager.
Grace has a wide reach of experience in marketing and sales, having started her career working as a marketing executive for Civil Engineering, Ground Work and Flood Defence Solutions. Her later experience includes working in the Health Foods, Bakery and Dairy sectors, along with the drinks industry as a brand manager.
Campbell comments, “Throughout my career I have been lucky enough to have a variety of experiences that have helped me to increase my marketing skillset – working on large scale consumer events to directing TV adverts. As a new recruit for JCI Jewellery I am very excited about the potential I see, especially within the travel retail sector. The company has already seen huge success in the travel retail channel and I am looking forward to playing a part in its future success.”
Another new face joining the JCI Jewellery team is Rebecca Douglas, who takes on the role of Creative Manager. In her new role, Rebecca uses her previous experience in the Textiles and Fashion industry, where she studied Design Management and worked for jewellery retailers and textile and design companies. Rebecca’s wide range of knowledge includes purchasing, product development, print and jewellery design.
Douglas comments, “From a very early age I knew the jewellery industry was ultimately where I wanted to be, inspired by a design placement in New York for Mociun where I specialised in jewellery design. My work history has culminated to allowing me to take on an exciting and creative role at JCI Jewellery, which have given me the perfect balance between product development and buying.”
Claire O’Donnell, Key Account Manager, JCI Jewellery, comments, “The addition of both Grace and Rebecca to the JCI Jewellery travel retail team is a blessing. Both bring valuable experience in sales, marketing and jewellery design, which is vital to our company if we are going to continue to expand in the channel.”
Grace has a wide reach of experience in marketing and sales, having started her career working as a marketing executive for Civil Engineering, Ground Work and Flood Defence Solutions. Her later experience includes working in the Health Foods, Bakery and Dairy sectors, along with the drinks industry as a brand manager.
Campbell comments, “Throughout my career I have been lucky enough to have a variety of experiences that have helped me to increase my marketing skillset – working on large scale consumer events to directing TV adverts. As a new recruit for JCI Jewellery I am very excited about the potential I see, especially within the travel retail sector. The company has already seen huge success in the travel retail channel and I am looking forward to playing a part in its future success.”
Another new face joining the JCI Jewellery team is Rebecca Douglas, who takes on the role of Creative Manager. In her new role, Rebecca uses her previous experience in the Textiles and Fashion industry, where she studied Design Management and worked for jewellery retailers and textile and design companies. Rebecca’s wide range of knowledge includes purchasing, product development, print and jewellery design.
Douglas comments, “From a very early age I knew the jewellery industry was ultimately where I wanted to be, inspired by a design placement in New York for Mociun where I specialised in jewellery design. My work history has culminated to allowing me to take on an exciting and creative role at JCI Jewellery, which have given me the perfect balance between product development and buying.”
Claire O’Donnell, Key Account Manager, JCI Jewellery, comments, “The addition of both Grace and Rebecca to the JCI Jewellery travel retail team is a blessing. Both bring valuable experience in sales, marketing and jewellery design, which is vital to our company if we are going to continue to expand in the channel.”
Wednesday, 1 June 2016
André de Almeida is to leave his role at William Grant & Sons
William Grant & Sons has announced that its Regional Director for Europe Travel Retail, André de Almeida, has decided to leave the business at the end of July.
Ed Cottrell, Managing Director for GTR at William Grant & Sons said: “André joined us from The Edrington Group four years ago and has led the GTR Europe region since then, building strong relationships with his customers. Under his tenure the Europe GTR business for William Grant & Sons has increased significantly. On behalf of William Grant & Sons, I would like to express our sincere thanks for his contribution and to wish him the very best in the future.”
André de Almeida said: “I have thoroughly enjoyed my time at the company and have made many friends along the way. I will always consider myself to be part of the William Grant & Sons' extended family.”
Ed Cottrell, Managing Director for GTR at William Grant & Sons said: “André joined us from The Edrington Group four years ago and has led the GTR Europe region since then, building strong relationships with his customers. Under his tenure the Europe GTR business for William Grant & Sons has increased significantly. On behalf of William Grant & Sons, I would like to express our sincere thanks for his contribution and to wish him the very best in the future.”
André de Almeida said: “I have thoroughly enjoyed my time at the company and have made many friends along the way. I will always consider myself to be part of the William Grant & Sons' extended family.”
DYRBERG/KERN brings an exciting new brand to travel retail
Danish jewellery company, DYRBERG/KERN is delighted to announce the release of its new brand, Zabel Jewellery. Premiered at the recent TFWA Asia Pacific Exhibition and Conference, Zabel is the brain child of Maria Zabel, who created the brand four years ago with the desire to bring edgy but feminine jewellery pieces to the quality conscious woman.
Jacob Olsen, Travel Retail Manager, DYRBERG/KERN, comments, “The introduction of this new brand to travel retail is an exciting time for both DYRBERG/KERN and the founder. Maria designs all of the pieces herself, so the brand is totally unique and comes from the heart. We introduced the brand to travel retail and duty free at TFWA Asia Pacific and received some very positive feedback, so we are looking forward to a bright future.”
Zabel is a beautiful contrast between strength and fragility, and is infused with elements of asymmetric naturalism. Dyrberg/Kern has released two collections from Zabel, both of which are ideal for the inflight channel - Sakura and Taylar.
The Sakura series is Zabel Jewellery’s interpretation of the beautiful cherry trees of Japan – strong in the branches but frail and feminine when pink flowers blossom. The Taylar series expresses the emotion of freedom through the asymmetric wing shapes. Each collection offers necklaces, earpost chains and bracelets. All pieces are made of 925 Sterling Silver, with a plating of 18kt gold and white cubic zirconia stones.
Each piece is beautifully designed and packaged in light pink boxes with a delicate black bow. The addition of the wing-designed Zabel logo makes each box pleasing to the eye, and the ideal gift to any woman.
Jacob Olsen, Travel Retail Manager, DYRBERG/KERN, comments, “The introduction of this new brand to travel retail is an exciting time for both DYRBERG/KERN and the founder. Maria designs all of the pieces herself, so the brand is totally unique and comes from the heart. We introduced the brand to travel retail and duty free at TFWA Asia Pacific and received some very positive feedback, so we are looking forward to a bright future.”
Zabel is a beautiful contrast between strength and fragility, and is infused with elements of asymmetric naturalism. Dyrberg/Kern has released two collections from Zabel, both of which are ideal for the inflight channel - Sakura and Taylar.
The Sakura series is Zabel Jewellery’s interpretation of the beautiful cherry trees of Japan – strong in the branches but frail and feminine when pink flowers blossom. The Taylar series expresses the emotion of freedom through the asymmetric wing shapes. Each collection offers necklaces, earpost chains and bracelets. All pieces are made of 925 Sterling Silver, with a plating of 18kt gold and white cubic zirconia stones.
Each piece is beautifully designed and packaged in light pink boxes with a delicate black bow. The addition of the wing-designed Zabel logo makes each box pleasing to the eye, and the ideal gift to any woman.
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