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Since partnering with WorldClassBrands last year, Tyko has received a fantastic response from its inflight and ground store partners within the Americas. Standing out from the crowd has been its brands; Hippie Chic; Breo and One Tribe, all of which have seen outstanding inflight sales.
Martin Lovatt, Tyko Sales Director Travel Retail comments: "We are very excited
about the launch of our new brands and ranges to the Americas. Both Breo Orb 10
and Axis bring something new and exclusive to our expanding portfolio and we are
confident they will prove popular. In addition we are also introducing to inflight our 'on
trend' modern classic timepieces - Kartel and our unique, hand-made jewellery
collection Daisy Chain at the IAADFS show. The reaction to the recent launch of
these brands within Europe and Asia has been remarkable and we expect big things
from them throughout 2015. Each of the brands we represent provide our partners
with a unique offering to their passengers, giving them a wide choice of style and
price points."
Tyko Travel Retail's new exclusive offering includes:
Breo Orb 10 This travel retail exclusive brings a brilliant combination of style, durability and functionality, the rugged Orb 10 watch ups the game when it comes to sport-inspired fashion. With a stopwatch, split lap times, day date, back light, alarm and water resistance of 10 ATM, it's the only choice for those that have an active lifestyle. With the addition of a flash of colour and its modern finish, this watch combines a perfect blend of function, contemporary, style and comfort.
Breo Axis A unisex travel retail exclusive analogue watch that is truly beautiful in its simplicity. With the trademark Breo colour choices and its metallic dial featuring simple hour markers with contrasting hands, this makes a handsome piece of wristwear. A generous chunky case, a substantial winder and a coloured soft silicone strap ensures you won't want to take this watch off.
2014 saw a phenomenal response to Tyko Travel Retail's ground focus, its self-select Breo Free Standing Display Unit, which was officially unveiled during IAADFS last year. With over 10 units now positioned in the Americas, including key strategic locations such as Miami International airport, and a further 15 in production for confirmed new locations, 2015 is certain to be a successful year for Tyko. In addition, its counter spinner unit has been a real hit with clients where stores have space restrictions.
WCB president Leonard DiCristofano, comments, "Breo brings something interesting to the watch and sunglasses category. The unique styling and freshness of colour really stands out within store, attracting interest from the passing passenger. The collection and price points complement current well-established brands in-store and provides passengers with something a little creative and different. The self-select concept makes engaging with the brand a pleasurable experience, easy and stress-free. Through Tyko, Breo provides partners with a 'turnkey solution' which takes full advantage of that all-important impulse purchase. Breo's quality and affordability makes its collections the ideal self-purchase or gifting item. In addition, the constantly innovative inflight concepts makes Tyko Travel Retail a true leader in sales both in volume and revenue for the industry.”
Concludes Martin Lovatt: “WorldClassBrands and I are genuinely grateful to all our current partners within the Americas who have supported our brands so far, without their belief and support we wouldn't have been able to achieve the phenomenal growth we have enjoyed in such a short space of time- so thank you. I look forward to meeting our partners in Orlando, working on strengthening our market position throughout 2015.”
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