Illva Saronno merges tradition with innovation in Orlando

Illva Saronno will be present again this year at the Duty Free Show of the Americas, represented by regional distribution agent World Equity Brand Builders (WEBB). Highlighted on the booth (923) will be its new limited edition bottle Disaronno Riserva, first shown at TFWA World Exhibition last October.

Disaronno Riserva is the result of an innovative and intriguing idea created by two companies within the Illva Saronno Group: Illva Saronno, producer and owner of worldwide known Disaronno, and wine company Duca di Salaparuta. This exceptional product results from marrying Disaronno with Scotch whisky in oak barrels, which previously contained Marsala Reserves produced by the wine company. Retailing at 300 euros, Disaronno Riserva is uniquely presented in a frame, which uses a transparent high tech film to keep it in suspension. The bottle screams sophistication and ultra-cool - making it the perfect gift for liqueur lovers.

Says Ludovica Reina, Illva Saronno Travel Retail Manager EMEA, North America and Caribbean: 
“We have been pleased with the efforts that WEBB has made on our behalf over the past 12 months and we are beginning to see definite progress with our brands in the US, Caribbean and within travel retail. The Americas has always been a successful sales region for Disaronno and Tia Maria, and the expertise of WEBB just adds to the strong marketing and sales strategy that we have for the region.”

Adds Andy Consuegra, Managing Partner of WEBB  “We’re delighted to have Illva Saronno back with us in Orlando this year and to present the wonderful Disaronno Riserva, which is truly something special for travel retail.”

Apart from Disaronno and Tia Maria, Illva Saronno’s portfolio also includes Zucca, Arctic Vodka, Zucca,Aurum,  Isolabella Sambuca, Limoncello, Mandarinello and various others.