At this year’s Duty Free Show of the Americas, the regional team - led by Travel Retail Regional Manager Americas/Caribbean Diane Buchanan - is delighted to present three new collections to buyers which together represent the very essence of Godiva: innovation, artisanal Belgian quality and heritage, decadent and luxurious flavours, and perfect packaging for travellers (booth 823).
Coeur Iconique Limited Edition - This trendy box of two neon pop colour combinations has been designed to appeal to Millennials, young adults who have grown up in an increasingly online and socially-networked world. Playing on the keepsake and cuteness factor. Coeur Iconique Limited Edition comprises six Godiva hearts, available in milk, dark and white chocolate variations. An affordable yet highly desirable gift with intrinsic keepsake value, Coeur Iconique taps into the current pop art trend with its vibrant colours: fresh mint and soft pink or flashy purple and vibrant orange. Coeur Iconique Limited Edition is available from June 1st.
Sablés - There are Godiva biscuits…. Now discover Godiva sablés! Nothing can compare to the buttery Belgian biscuits created by Godiva’s Chefs Chocolatier. Delicious and sophisticated, rich and impressive, Godiva’s fine butter biscuits or Sablés call on the culinary traditions of different cultures; spicy ginger from Asia, buttery pecans from Central America, dark chocolate from the African continent and almond speculoos from Belgium. Each bite offers a unique blend of exquisite flavours, dipped in smooth, rich Belgian chocolate to create an unforgettable taste experience. A mouthwatering balance of taste and pleasure, the shape of the biscuits reinforces the craftsmanship of Godiva, while the different flavours showcase the Chefs’ creativity and know-how in making enticing and delicious creations.
These 100% made in Belgium sablés are packaged to blend into the overall Godiva range with its familiar blue base, but conveys additional refinement and premium-ness through gold detail and embossing. A hot air balloon design on the box conveys a vintage theme of quality and heritage whilst, at the same time, making the offer totally relevant to travellers.
The collection offers three different monopacks: Almond Speculoos, Pecan chocolate chips and Ultimate chocolate; an exclusive Travel Retail Quattro Pack (2 ultimate chocolate, 1 pecan chips chocolate and 1 Almond speculoos) and an 18 pcs individually wrapped biscuits (ultimate chocolate, macadamia ginger and almond speculoos). The individually wrapped biscuits ensure freshness and meet consumer expectations particularly in the American and Asian markets.
Mousse Meringue - Part of a global collection, Mousse Meringue has been created to delight the senses through unique recipes. Bringing together the world of patisserie with Godiva’s classic chocolates, beneath each rich, hard chocolate shell is a light and refreshing filling containing a meringue piece. The result is a true moment of bliss: a pure contrast of taste and texture with light crunchiness.
The collection offers six delectable recipes: from indulging chocolate and praliné, to refreshing lemon and mandarin, tangy strawberry and smooth coffee mousse. Appealing to all ages, these ‘cloud-like’ confection creations come in two sizes of 9 and 16 pieces, within a beautiful light pink giftbox with soft white embossed meringue swirls and finished with a delicate gold ribbon. For consumers, Mousse Meringue brings a new concept in chocolate confectionery delight – moments of utter gorgeousness!
To support these superb new collections, Godiva will continue to focus on driving business in the Americas by creating a total shopping experience for its traveling consumers. Says Diane Buchanan: “We have an exciting program planned for the year of high profile activations and in-store experiences, enhanced by luxurious personalized fixtures and merchandising concepts. Our fully dedicated Travel Retail Team for the Americas will continue to work closely with our customers to growth the business not just for Godiva but for the confectionery category as a whole. In particular we will continue to focus on developing our Latin America and cruise line business in 2015, both of which still offer a great deal of opportunity. We look forward to welcoming all our customers onto the booth in Orlando.”
Starting in Belgium in 1926, Godiva has developed a world‐wide reputation for excellence with a presence in over 100 countries offering a wide range of chocolate creations. Inspired by the values of Lady Godiva, her passion, generosity, boldness and pioneering spirit, Godiva Chocolatier creates the ultimate chocolate experience and makes the right statement, whatever the occasion. Perfectly combining its craftsmanship and heritage, Godiva's chocolate has become synonymous with luxury and innovation according to Belgian tradition, bringing the best of Belgium to the world.
No comments:
Post a Comment