Monday, 31 March 2014

FACE MATTERS skincare range makes inroads into travel retail with listings on BA and Condor Ferries

 The innovative skincare line, Face Matters, is making inroads into the travel retail sector, finding a foothold despite massive competition from established global brands. 

 

The ‘All Day Spritz’ has been listed by British Airways in the pre-order section of its Spring/Summer Highlife Magazine, while Condor Ferries is taking all five products from April on its ships between the UK South Coast, Channel Islands and St Malo. The other lines are the Evening Elixir, 24/7 Balm, Morning Moisture and Anytime Cleanser.

In addition, Face Matters founder Sally Curson will be writing a seasonal beauty column for Condor’s new quarterly duty free shopping magazine from May, focusing on top beauty tips for travellers.

Available exclusively from World of Patria International. Face Matters is a unique anti-ageing skincare range based on organic silicon which helps to stimulate the production of collagen and elastin. Described as ‘a miracle mineral’, it works on many different levels, playing an important role in connective tissue formation, particularly within the skin. Extensive international research confirms that organic silicon increases epidermal thickness and skin elasticity. Face Matters products are a pure blend of high levels of organic silicon, rich in collagen, and super active botanical oils specially chosen for their anti-ageing properties.

Sally Curson says the Face Matters offer appeals because: ‘In addition to the organic silicon, the range uses only carefully chosen luxurious ingredients of the purest quality which have substantial nourishing and healing effects on the skin, and are used at a level that really makes a difference when it comes to holding back the effects of time’.

Adds World of Patria International managing director Rob Nichols: ‘We really believe in the Face Matters range and are delighted that retailers are now committing to the line. There are a huge number of skin-care brands out there but Face Matters is truly different…original, unique and, most importantly, the products work! We are in serious discussion now with a number of other retailers for ground and inflight listings and are confident of significantly building distribution during 2014.

The Face Matters range

All Day Spritz - Ideal for long flights, keeping cool on the beach or by the pool this product has the added attraction of stimulating collagen to reduce wrinkles and significantly combat the ageing process. Spritz at any time during the day to revitalise the complexion, even over make-up.

Elixir – A unique and potent formula with a high density of collagen ingredient, which is actually visible to the human eye, leaving the skin feeling soft, smooth, nourished and with a luminous and flawless appearance. Every ingredient has been carefully chosen with care and attention to revitalise and restore ageing skin.

24/7 Balm - A multi-purpose luxury balm leaving the skin feeling cleansed, incredibly soft, radiant and ready to nourish. Massage over face and neck and rinse with warm water to emulsify. If preferred, remove with face cloth, muslin cloth or loofah to exfoliate. For a super restorative mask, apply a thin layer and leave overnight. Fantastic to soothe dry, chapped skin, this is an “all in one” brilliant balm.

Anytime Cleanser - A beautifully effective yet gentle foaming cleanser which leaves the surface of the skin cleansed and revitalised without tautness. Contains blends of argan, aloe and pure organic mineral silicon.

Morning Moisture - Light and soothing this daily moisture cream envelops the skin in comfort and enhances natural hydration. Rich in beta-carotene, essential fatty acids, oleic and linoleic acids, plus skin-loving vitamins A and E, phytic acid Vitamin B complex to stimulate cell regeneration. Light but intensive with our incredibly effective organic pure mineral collagen boost. Skin is effortlessly supple and younger looking.

Notes to editors. The face behind the brand, Sally Curson launched Face Matters in 2012. After 20 years in the beauty business, she had one simple aim: to harness nature to help hold back time. Having lived and survived a difficult personal and emotional background, Sally believes passionately in women helping women, resulting in a percentage of every product sold being donated to the women's charity Refuge.

Face Matters has been tested on Ladies in Hampshire UK, not animals, and without the use of petrochemicals or synthetic ingredients. Face Matters is proud to support the charity Refuge.

About World of Patria
World of Patria is originally a specialist wine, beer and spirits distributor with a
growing portfolio of products aimed at the travel retail market. It was founded in March 2006 by Rob Nichols to target the expatriate fraternity living in Europe. This expanded to cover large sections of the travel retail and duty free markets shortly after its inception. The company’s objective is to offer its customers a one-stop shop solution that provides them with a cost-effective and diverse portfolio enabling them to become leaders in their own market.





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