Disaronno cocktail comp unveils mixology portal

The online mixology portal will be open exclusively to professional bartenders who will be able to enter their adaptations of the Disaronno Sour cocktail via the new website, as well as explaining the reasoning behind their adaptations of the original drink.
 
A panel of judges will then choose one finalist from each country who will win an all-expenses paid trip to Cantine Florio in Sicily for a two-day intensive mixology training course with a group of professional mixologists, Disaronno brand ambassadors and last year’s Mixing Star finalists.

Sam Bovill, Disaronno brand manager, commented: “By steering away from the traditional cocktail competition and the selection of one overall winner, the aim is to connect with a larger group of bartenders for the long term and on a more personal level.

“In Cantine Florio the finalists will have the opportunity to learn from some of the most talented people in the industry, whilst working with fine spirits and liqueurs in world-class surroundings.
“Previously there has been a high calibre of entrants and in 2014 we will create lasting relationships with a community of influential figures who will leave the process as keen mixologists and dedicated Disaronno brand advocates.”

Disaronno’s Mixing Star competition is accepting entrants via the website www.themixingstar.com from 3 March until 9 May.

The winners will be announced on 30 May.