Tyko Travel Retail reports solid start for Americas business following positive Orlando show

 Tyko Travel Retail has reported an excellent week at its first Duty Free Show of the Americas in Orlando. The company was represented by Worldclassbrands, which it recently appointed as its exclusive travel retail agent for the Americas.

“I was extremely pleased with the way the show went for Tyko,” says Director Global Travel Retail Martin Lovatt. “WCB did a great job in securing a high number of good quality appointments for us over the three days of the show. We had a fantastic reaction to our new Breo Free Standing Display Unit (FSDU) for airport and border stores with a number of key new listings being agreed during the show, ones which we could of only wished for prior to attending,” he comments.

The FSDU has been designed to create a Breo destination concept, offering products from both the watch and sunglasses collections. Continues Lovatt: “Retailers were genuinely surprised with the units fresh design, compact size and the fact that it is so easy to use. The advantage of a unit offering both Breo watches and sunglasses was very much appreciated and retailers liked the fact that they now have a brand to display in other category locations, encouraging impulse sales. We set out to produce a niche for a lifestyle destination in store, from the response and reaction from the trade it looks as if we have achieved this.’

Airline partners were also extremely excited about the Tyko portfolio. ‘Initial sales onboard current airlines within the Americas for Breo and Hippie Chic are fantastic, well ahead of expectations, while our new offers – including the One Tribe brand – were very well received,’ says Lovatt. ‘Ground shop retailers were genuinely excited to see the Hippie Chic and One Tribe offer too; during the show we received confirmation from quite a few new clients for both brands in airports and border shops this year which we will be announcing in the near future.’

Worldclassbrands President Lenny Di Cristofano adds: ‘We had a great Orlando show and the Tyko range was definitely one of the highlights of the week. These brands have real potential in the Americas and that was reflected by the positive reception from customers. We’re very positive for Breo, Hippie Chic and One Tribe in the Americas and the IAADFS show was a very solid start.’