Wednesday, 12 February 2014

‘New Moon’ collection aims to further boost exceptional inflight sales results

 New for 2014, with special pieces for Travel Retail, Stroili Italian Jewellers introduces its ‘New Moon’ collection.

Brilliant and bold, sparkling and slinky with contrasts of light and shadow created by a special micro-sanding and scratching technique, New Moon enchants with its assertive, sophisticated style. Brilliant and ethereal, the jewellery in the New Moon collection features large circular shapes with swirling lines and a lunar appeal. Vibrant and elegant with a modern chic style, New Moon comes in gold and rosé versions. Enhanced by a refined aura that adds to the appeal creating a sophisticated and extremely feminine style, New Moon is perfect for travelers looking for a gift for a loved one or self-treat.

A special set, comprising pendant necklace and matching earrings has been selected for travel retail and has already been listed by KLM.

We are highly encouraged by Stroili’s success to date with KLM and are confident that the ‘New Moon’ collection will further boost our inflight sales. It is a smart new collection signifying the quality and design that Stroili is renowned for,” says Stroili CEO Maurizio Merenda.
This new set is sure to follow the success of other hugely popular Stroili pieces. Known for its design and quality Stroili invests heavily in research and design to produce exquisitely crafted and beautiful products.

2013 saw excellent inflight sales for Stroili, especially on airlines such as KLM which was the first airline to list the brand. Since then the Italian jeweller has secured new listings for 2014 with Swiss Air, Lufthansa, Air Berlin, Condor and Eva Air.


Notes to the editor
Stroili Oro Italian Jewels is the leading Italian brand in the jewellery segment, known for its design and quality of innovative jewellery around the world. It is the largest jewellery brand in Italy and invests heavily in research and design to produce exquisitely crafted and beautiful products.
As a company, Stroili has shown massive growth over the past decade with sales increasing from Euros 85.2m in 2005 to Euros 200m in the 2012.
Today Stroili is known for its iconic and wide ranging designs, covering diamond, 9k and 18k gold, silver 925 and fashion collections. The company is also Italy’s leading jewellery retailer and is fast becoming one of the world’s hottest brands with a rapidly growing international presence.

Stroili’s partner in the travel retail business is LCG-SKYLink.

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