Tuesday, 18 February 2014

Imperial Tobacco brings extended Cigars portfolio to Orlando

 Imperial Tobacco will return to the Duty Free Show of the Americas this year with its expanded range of Cigars (Booth 713), indicating its commitment to offering a complete portfolio of tobacco products to travel retail buyers.





Highlight within the portfolio are VegaFina Cigars, entirely hand-made following traditional methods at Tabacalera de Garcia, the best-known premium cigar factory in the world, where exclusive selected blends of tobacco are created.

VegaFina Cigars come in two variants:
VegaFina Classic – High quality and smooth flavour cigars hand made in the Dominican Republic, with a modern design and premium image.
VegaFina Fortaleza 2 – Intense yet at the same time refined, these medium bodied cigars offer nuances of wood and herbs with a slight note of pepper, creating a smooth and balanced flavour.

The portfolio also includes Backwoods cigars. Made in the Dominican Republic, Backwoods is the top selling 100% all-natural tobacco cigar in the world. Their unique structure and look with a frayed, unfinished end and tapered body made Backwoods an overnight success, smokers identifying with the ‘America’s wild west’ cowboy image. Delivering a smooth and authentic taste and aroma, Backwoods cigars are a must-stock item for travel retail.

Originally trademarked in 1902, Hav-A-Tampa® Jewels® has become the world's largest selling Birchwood-tipped cigar, bringing a variety of flavours to Imperial’s travel retail cigar selection. These include:
Original: The original, classic Jewels variant;
Black Gold: This black wrapper Jewels delivers a bolder profile;
Red: A sweet and pleasing aroma;
Vanilla: A smooth taste of vanilla.

Last, but by no means least, Phillies has the distinction of being one of the most iconic and recognized cigar brands in the United States. With an extensive selection of fine cigars for the value conscious smoker, the Phillies portfolio ranges from the rich, full-bodied Titan to the smooth and flavourful Blunt and Cigarillos. The perfect size, shape and blend to satisfy all consumer preferences, Phillies is an ideal addition to the travel retail cigar assortment.

Imperial Tobacco’s cigar division has performed well over the past 12 months and we continue to see very good growth opportunities within travel retail globally, especially in US Duty Free,’ says Nils Fehren, Category Development Manager Global Duty Free Cigars, Smokeless & OTP. ‘We are achieving this by reacting quickly and with flexibility to consumer demands and trends with the right offer and portfolio strategy.’



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