With
a bowl-full of listings now secured, Paramount Farms is heading to
TFWA Asia Pacific Conference & Exhibition with a busy
appointments calendar for viewing of its Wonderful Pistachios™
brand (stand B28).
New
listings in the Middle East and Asia Pacific regions have been
confirmed with Qatar Duty Free; IDFS Egypt; and Fiji through
Motibhai.
This
has been further boosted by an excellent week at the Duty Free Show
of the Americas where listings were confirmed with Hudson News
through 199 stores, Saveria at JFK for the redevelopment of T4; and
International Shoppes.
.
“We
had a lot of very positive interest during the Orlando week,
particularly from the Caribbean region,” says Paramount
Farms Sales Director for Global Travel Retail, James Kfouri.
“‘We
have been really pleased with the reaction to the Wonderful brand,
the packs and the merchandising support and are confident that the
wave of listings will continue to grow after the TFWA Asia Pacific
show, added Kfouri. “Clearly there is a strong
growing consumer interest in the convenient snack nut category, with
travel retail exclusive packs proving a strong driver of sales.
Combine that with the power of the global Wonderful Pistachios brand
and you have a healthy win for consumers and our retailer partners.”
At
the Singapore Show, Wonderful Pistachios™ will be showing its
travel retail exclusive packs
which include two pack sizes: a 300g pack of best-selling Wonderful
Roasted & Salted pistachios and a 275g pack of award-winning
Wonderful Salt & Pepper pistachios, both carrying recommended
retail prices of US$11.00. Both are offered in resealable
premium-look stand up pouches and carry a global travel retail
exclusive logo.
In
addition, there is a travel retail version of the existing 510g gift
bag which includes a hang-tag with multi-lingual nutrition and
ingredients details.
With its bold contemporary look, Wonderful Pistachios™ appeals to
a sophisticated, health-conscious consumer.
Currently
the No. 1 snack nut brand in the US and sold in more than 30
countries around the globe, the Wonderful
Pistachios™ brand is now making its mark in travel retail.
The
company has set up a dedicated travel retail website for the brand
at: www.wonderfulpistachios.com/travelretail
Trade
contacts: James Kfouri, Sales Director Australia/SE Asia and GTR,
Paramount Farms: Tel: + 61 417 149 922. Email:
jkfouri@paramountfarms.com
Press
contacts: Rowena Holland, Essential Communications. Tel: +44 (0) 208
405 8109. Email: row@essentialcommunications.org
April
2013
Note
to editors: Paramount Farms
About
Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.
Wonderful
Brand history:
Wonderful
Pistachios brand is currently the No. 1 snack nut brand in the U.S.,
and is sold in more than 30 countries around the globe. The Wonderful
Pistachios brand features sleek, upscale packaging and a bold
contemporary look, appealing to a sophisticated, health-conscious
consumer. Wonderful Pistachios are grown in Lost Hills,
California, part of the San Joaquin Valley, the agricultural
heartland of California.
About
Paramount Farms
Paramount Farms is the largest vertically integrated pistachio and almond grower and processor in the world. Located in California’s fertile San Joaquin Valley, Paramount farms more than 125,000 acres that deliver more than 450 million pounds of nuts globally each year. Paramount Farms supplies both industrial and retail customers, offering consistent supply, exacting quality and adherence to the strictest food safety standards. Paramount Farms nuts can be found in the produce department of grocery stores nationwide under the flagship retail brands of Wonderful® Pistachios, Wonderful® Almonds and Wonderful Almond Accents®. Part of the Roll Global LLC family, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. For more information, please visit www.paramountfarms.com.
Paramount Farms is the largest vertically integrated pistachio and almond grower and processor in the world. Located in California’s fertile San Joaquin Valley, Paramount farms more than 125,000 acres that deliver more than 450 million pounds of nuts globally each year. Paramount Farms supplies both industrial and retail customers, offering consistent supply, exacting quality and adherence to the strictest food safety standards. Paramount Farms nuts can be found in the produce department of grocery stores nationwide under the flagship retail brands of Wonderful® Pistachios, Wonderful® Almonds and Wonderful Almond Accents®. Part of the Roll Global LLC family, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. For more information, please visit www.paramountfarms.com.
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