Travel Blue exhibits at TFWA Asia Pacific Conference & Exhibition this year against growing presence and distribution in the region. The company established Travel Blue China last year, headed by General Manager Andy King, and has just opened its first retail shop at Changsha Huanghua International Airport.
The
shop carries the full range of Travel Blue accessories including
travel adaptors, pillows, luggage straps and locks, laptop bags and
sleeves for laptops, iPads and other tablets. ‘The shop opened
earlier this year and we’re delighted with initial results,’ says
Travel Blue Director of Travel Retail Jonathan Smith. ‘We see it as
the first stage of significant further expansion for Travel Blue into
China.’
In
Singapore this year, Travel Blue will be showing new designs in its
Brand Identity Corner units – specifically designed for airport
retail shops with high visibility and packing a maximum number of
products into a small of space. The units are on wheels, can have
electrical supply for the light boxes and fold in half, for reduced
space.
Travel
Blue’s product line up is continually developing and the company is
promising a major new initiative, which is being launched later this
year. In the meantime, new to the range is a quality Worldwide
Adaptor enabling connection in over 150 countries. With clear
instructions for ease of use, the adaptor is child safe and has a two
year guarantee.
A
family-owned
business, Travel Blue’s best-selling regions are The Americas, Asia
and Europe and the company is experiencing growth in all areas. Along
with China, the company has also opened offices in Miami and Mumbai,
whilst maintaining a presence in the Middle East, Russia and Europe.
The company has recently opened a shop at Cairo International Airport
with Heinemann and is delighted with the sales so far.
Notes
to editors:
Travel Blue is the World’s No.1 travel accessories brand in Travel
Retail. Established in 1987, Travel Blue's range is synonymous with
'Travelling in Comfort and Safety'. Targeting travellers all over the
world, the range is currently available in over 100 countries in 5
continents.
Travel
Blue is sold as a concept rather than just a collection of products.
Everything from the colour of the products, the presentation and the
impulse-purchasing factor makes the company's products successful in
travel retail.
Almost,
every
item sold by Travel Blue is covered by its
“Free-lost-found”
service, with each product carrying a unique ID code, which can be
registered online. If a customer loses a product and someone finds
it, they can log that number on our database. Travel Blue then
contacts the person who lost their property and puts them in touch
with the person who found it.
Travel
Blue is a socially responsible company.
April
2013
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