Thursday, 21 March 2013

VILLIGER INTRODUCES NEW COLOUR LINE


Villiger has introduced a new range of Mini and Corona cigars in bright colour-coded tins.

Highly attractive on-shelf there are six flavoured variants available: Minis in Red (vanilla with and without filter), Black (Sumatra) and Saphir (Oriental Tobacco); Coronas: Red (vanilla), Black (Sumatra), Blue (Cuban).





The “Red Mini” cigarillo features a seductive, aromatic hint of vanilla, accenting the sophisticated combination of flavours of Virginia, Burley and Black Cavendish tobaccos.

The “Black Mini” is pure tobacco pleasure: a mildly aromatic cigarillo with a satisfyingly harmonious blend of fine Java, Brazil, Havana and Oriental tobaccos, finished in a wrapper from Ecuador.

Saphir Mini” comes up with a little more spirit. An elegant oriental blend, “Saphir” is a medium-strength, spice smoke – a jewel of a cigarillo for adventurers.

Available globally in travel retail/duty free, the Minis tins contain 10 Cigarillos and the Coronas 3 tubes.

We are continuing to keep the range fresh and interesting by introducing new formats and presentations,’ says senior vice president export Gert Kamphuis. ‘As our markets in Asia expand, particularly in China and Hong Kong, so we need to offer travellers a bigger assortment.’




Press enquiries: Rowena Holland, Essential Communications.

March 2013

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