Furla’s Autumn Winter 2013 collection is launched against a backdrop of excellent global results in 2012. With global sales up 18%, compared to a world average of 14%, all countries have exceeded their targets and outperformed local market growth – particularly in the Middle East, Greater China, Japan and Germany. Travel retail performance has, however, out-shone all other results with sales up a massive 93% in 2012 versus 2011 and doors increasing from 57 to 120.
The Americas – with sales up 15% on domestic markets - remains a strong travel retail focus for Furla this year and Orlando will see the first presentation of the Autumn Winter 2013 collection (booth 2021).
The theme of the collection is ‘Black to the Future’ – black (onyx) becoming an important thread, whether as a full, contrast or trim colour, throughout all lines. Introduced over three deliveries, each line develops with new colours and materials added, including an emphasis by the third delivery on patent leather. Themes are bold sports/action colours such as bouganville (purple), shocking (pink), electric (blue) and speed (orange); neutral tones including mohair (light purple), burro (butter), sigaro (brown), and panna (cream); chic shades such as lead, ink, burgundy and iron; fun animal prints focusing on a Siberian design; and dynamic stripes. New materials include metal lux, buffalo kid leather, yak sport leather and vit. st. leopard.
Once again, the collection has three subsections: leather – with basic, fashion, premium and icon lines; the Candy lifestyle collection, again with basic, premium and fashion pieces; and a Business and Travel range including women’s and unisex light travel pieces, plus a business range in combinations of leather, leather and nylon and all nylon. Successful carry-over lines are joined by new designs, new shapes and new materials to keep the whole collection fresh, inspirational and innovative. Throughout the collection, strong design combines with quality and functionality creating an offer with global appeal to a wide audience and age range.
For travel retail, the following lines are expected to be highlights.
Icon Lines. Furla’s Icon lines are unique, timeless pieces which are as desirable as they are functional. Carry over lines for 2013 are Divina, Zizi, Margot, Piper, Piper Lux, and New Piper Lux with new addition Cortina.
Divina returns with its elegant Dome shape, renewed for 2013 with new materials such as toro and pony lux and a new ‘IT-bag’ shape, the small Backpack – luxurious, trendy, cool and right on-trend. Colour combinations incude burro (butter), onyx and lead; onyx, burgundy and lead; and onyx, ink and lead. Travel retail prices are in the region of Euros 390 for the M Dome in vit. st Siberian, cervo, abrasivato and nappa.
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| Divina |
Cortina is the quintessential geometric Luxury, available as a Large Top Handle and Medium Messenger, with a supporting range of small leathergoods including a Top Handle or Crossbody MiniBag and a Continental Wallet. With its iconic stud closure and contrasting play on colours and materials, such as yak sport, nappa, and abrasivato resinato or pony lux, nappa and bufalo Kid. Cortina also includes a spectacularly elegant and classy version in fur and nappa.
Typical travel retail prices are Euros 320 for the M Messenger and Euros 480 for the L Top Handle. Colour combinations include ink/onyx; burgundy/onyx; bouganville/onyx.
Elegant and chic, Piper Lux remains an Icon with a new toro material execution and, for travel retail, the M Top Handle is expected to continue as a top seller. Vitello Siberian is the “It”-material of the season and this creates a stunning version of the Piper Lux bag, while Degradé – where colours such as ink and bouganville fade up within the bag – offers another luxurious and trendy look. A new Piper Lux Zip is offered in saffiano leather for a professional look. The line is completed with a matching wallet in toro and abrasivato or saffiano leather. Typical travel retail prices are from Euros 398.
Premium line. Furla’s Premium segment includes carryover shapes: Diamante, Tribe, Olimpia, Gemini and Nikia, plus new addition Maribel. The perfect combination of design, functionality and price positioning, the Premium lines are right on trend for 2013.
Maribel is a new sporty yet sophisticated line with an innovative and glamorous Messenger shape that introduces a new style of hardware closure. Shiny patent detail contrasts with matte saffiano flap and a cervo body for added interest and stand out. Typical travel retail prices are Euro 320 for the M Messenger bag in saffiano.
Tribe has been one of Furla’s most successful lines. These reversible tote bags come in double saffiano for every day use, plus a new vernice (patent) trendy version and a bright and funky Siberian print. Bright colour combinations, such as speed, lead and onyx; iron, shocking and onyx; bouganville, shocking and onyx; create a fantastic merchandising opportunity. Travel retail prices are in the region of Euros 198 for the medium and for the 230 Euros for the large tote.
Fashion Segment. Furla’s Fashion line experiments with unique shapes, materials and colours; developing the brand with design innovation for bags and small leathergoods. Carry over lines for 2013 include Venus, Odette, and Venere, with a new Yvette line.
Venus is proving to be a seasonal best seller for Furla. For AW13 the Venus Satchel is rejuvenated in new vivid colours for a bold, fresh feel, while a new Tote style is bound to be highly popular. Both lines are distinguished by the same structured look using saffiano and nappa leathers. Typical travel retail price is Euros 398 for the Tote.
Candy Lifestyle. Candy has become one of Furla’s most talked about lines with Lifestyle Pop Up Shops a new development for the brand in 2013 – and seen as a strong possibility for travel retail.
Fun, funky and fashionable, the Candy lifestyle focuses on bags, but accessories and shoes are becoming an important part of the collection. Based on gomma gel, Candy now comes in an increasing number of material combinations such as saffiano multirighe, nappa borchiata, vit st. Siberian and lucertolina. Gomma gel sfumata creates an unusual changing colour combination, from onyx at the base into electric, speed or shocking.
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| Candy Sunset |
New shapes include a Mini Cross Body in various material combinations including gomma gel, vit. st Siberian and nappa, and a trendy Backpack. Diamante charms are also available to personalise every Candy bag.
Typical travel retail prices for the bags are Euros 230 to Euros 380.
Business and Travel. The Business and Travel segment continues to evolve with three separate lines all with their own identity and style:
-Women’s Light Travel ‘Pop’ in colourful nylon extended with three new print versions for this season.
-Unisex Light Travel.
-Unisex Business Bags including new Messenger and Hobo Styles in saffiano or saffiano, nylon and nappa.
Travel Retail prices are in the region of Euros 270 for the new foldable Tote.
Says Gerry Munday, Furla Director of Travel Retail, ‘2012 was a phenomenal year for Furla in travel retail and I am highly confident that this year will see the brand achieving even stronger distribution within the market place in all geographical areas. However, our success depends on the strength of our collections and every season I am in awe of the design team at Furla. Every collection brings new concepts, new materials, new innovation, without compromising on the shapes and lines which are best sellers every season.
‘The AW 13 collection is, for me, one of the best yet – absolutely perfect for travel retail, combining strong visual appeal, with on-trend shapes and – at all times – functional design. I very much look forward to introducing the collection to our existing and new customers at the Duty Free Show of the Americas this year.’
Press enquiries: Rowena Holland, Essential Communications.
March 2013
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