WORLD OF PATRIA LAUNCHES NEW FACE MATTERS SKINCARE RANGE TO TRAVEL RETAIL

Face Matters is a collection of skincare products all containing organic silicon to help stimulate the production of collagen and elastin. Derived from one of the earth’s most abundant minerals, organic silicon is claimed to be ‘a miracle mineral’. It works on many different levels, playing an important role in connective tissue formation, particularly within the skin. Extensive international research confirms that organic silicon increases epidermal thickness and skin elasticity.

The Face Matters range is now available to international travel retail from World of Patria International and will be launched to the trade at The Duty Free Show of the Americas in April (booth 1300)

Face Matters products are a pure blend of high levels of organic silicon, rich in collagen, and super active botanical oils specially chosen for their anti-ageing properties. The brand already boasts a celebrity following within the UK and is looking to expand its range of products this year.

Products in the range include:

‘Super Spritz’ – ideal for long flights, keeping cool on the beach or by the pool this product has the added attraction of stimulating collagen to reduce wrinkles and significantly combat the ageing process. Spritz at any time during the day to revitalise the complexion, even over make-up.

‘Elixir’ is a unique and potent formula with a high density of collagen ingredient, which is actually visible to the human eye, leaving the skin feeling soft, smooth, nourished and with a luminous and flawless appearance. Every ingredient has been carefully chosen with care and attention to the needs of ageing skin.

‘Balm’ is a multi purpose luxury balm leaving the skin feeling cleansed, incredibly soft, radiant and ready to nourish. Massage over face and neck and rinse with warm water to emulsify. If preferred, remove with face cloth, muslin cloth or loofah to exfoliate. For a super restorative mask, apply a thin layer and leave overnight. Fantastic to soothe dry, chapped skin, this is an “all in one” brilliant balm.

Sally Curson, Founder of Face Matters, has over 20 years’ experience in the beauty industry and is delighted with the results these products have delivered during the last four years’ in research and development. She says: “I am thrilled with the positive media and consumer feedback we are receiving, and am very much looking forward to building Face Matters into an international brand with World of Patria.”

Adds WOPI’s Andy Butcher: ‘Skincare is a growing area within travel retail with increasing demand for products which are based on natural and organic ingredients. Face Matters has already gained an excellent consumer following in the UK domestic market with some superb PR so we’re confident that it is now the right time to introduce the brand to the travel retail sector.’

Notes to editors. Face Matters has been tested on Ladies in Hampshire UK, not animals, and without the use of petrochemicals or synthetic ingredients. Face Matters is proud to support the charity Refuge.

About World of Patria

World of Patria is a specialist wine, beer and spirit distributor. It was founded in March 2006 by Rob Nichols to target the expatriate fraternity living in Europe. This expanded to cover large sections of the travel retail and duty free markets shortly after its inception. The company’s objective is to offer its customers a one-stop shop solution that provides them with a cost-effective and diverse portfolio enabling them to become leaders in their own market.

Trade contact: Andy Butcher, World Of Patria International Ltd. Tel: +44 (0) 1892 890202. Fax: +44 (0) 1892 891413. Mobile: +44 (0) 7900 676887.

Email: andy@worldofpatria.com.

For further information, please contact:

World of Patria: Rob Nichols at Rob@worldofpatria.com or on +44 1892 890202

Press enquiries: Rowena Holland, Essential Communications. Tel: +44 (0) 208 405 8109. Mobile: +44 (0 ) 7710 219784. Email: row@essentialcommunications.org

World of Patria brings Vaepe E-Cigarettes to travel retail

Vaepe has announced the launch of its premium brand of e-cigarettes to the global duty free/travel retail market. Designed for the more sophisticated traveller who appreciates high quality vaping on the move, the brand will be introduced at the Duty Free Show of the Americas by recently appointed worldwide travel retail distributor World of Patria International (booth 1300).

The Scandinavian patented designed product range is sleek, slim and sophisticated with the aim of bringing 'chic' back into the art of vaping. The global market for e-cigarettes is growing rapidly and Vaepe is positioning its brand at the more sophisticated and cultured traveller. Key focus has been placed on designing a high quality, good looking functional product providing a pleasurable vaping experience to the user. The product benefits from a range of different strengths and flavours to suit all tastes and even includes a zero nicotine refill for those customers that have quit smoking or never started.

''We're delighted to be bringing the Vaepe range to travel retail,' says World of Patria International Andy Butcher. 'Using the Vaepe product, customers have an elegant and sophisticated vaping device which provides a pleasurable experience for use in most locations, without the health risks associated with smoking tobacco, and saving considerable money using the Vaepe refills. '

Vaepe has developed a range of products specifically aimed at the global travel market including an exclusive Vaepe 200 Vaepe´s Lounge Travel Kit duty-free package which is an attractive alternative to the 200 cigarette blocks typically purchased.

'We definitely expect this product to take off,' continues Andrew Wheeler VAEPE´s International Sales Manager. 'Early customer feedback and market forecasts predict a bright future for the Vaepe product targeted at the more demanding and sophisticated global customer.

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About World of Patria

World of Patria is a specialist wine, beer and spirit distributor. It was founded in March 2006 by Rob Nichols to target the expatriate fraternity living in Europe. This expanded to cover large sections of the travel retail and duty free markets shortly after its inception. The company’s objective is to offer its customers a one-stop shop solution that provides them with a cost-effective and diverse portfolio enabling them to become leaders in their own market.

Trade contact: Andy Butcher, World Of Patria International Ltd. Tel: +44 (0) 1892 890202. Fax: +44 (0) 1892 891413. Mobile: +44 (0) 7900 676887. Email: andy@worldofpatria.com.

For further information, please contact:

World of Patria: Rob Nichols at Rob@worldofpatria.com

or on +44 1892 890202

Press enquiries: Rowena Holland, Essential Communications. Tel: +44 (0) 208 405 8109. Mobile: +44 (0 ) 7710 219784. Email: row@essentialcommunications.org

VILLIGER INTRODUCES NEW COLOUR LINE

Villiger has introduced a new range of Mini and Corona cigars in bright colour-coded tins.

Highly attractive on-shelf there are six flavoured variants available: Minis in Red (vanilla with and without filter), Black (Sumatra) and Saphir (Oriental Tobacco); Coronas: Red (vanilla), Black (Sumatra), Blue (Cuban).

The “Red Mini” cigarillo features a seductive, aromatic hint of vanilla, accenting the sophisticated combination of flavours of Virginia, Burley and Black Cavendish tobaccos.

The “Black Mini” is pure tobacco pleasure: a mildly aromatic cigarillo with a satisfyingly harmonious blend of fine Java, Brazil, Havana and Oriental tobaccos, finished in a wrapper from Ecuador.

“Saphir Mini” comes up with a little more spirit. An elegant oriental blend, “Saphir” is a medium-strength, spice smoke – a jewel of a cigarillo for adventurers.

Available globally in travel retail/duty free, the Minis tins contain 10 Cigarillos and the Coronas 3 tubes.

‘We are continuing to keep the range fresh and interesting by introducing new formats and presentations,’ says senior vice president export Gert Kamphuis. ‘As our markets in Asia expand, particularly in China and Hong Kong, so we need to offer travellers a bigger assortment.’

Press enquiries: Rowena Holland, Essential Communications.

Email: row@essentialcommunications.org

March 2013

Travel Blue brings funky colours to Orlando

Travel Blue is pleased to announce it will be exhibiting at this year's Duty Free Show of the Americas in Orlando (Booth 901).

Bright, strong, and funky colours are proving a major aid to impulse sales for Travel Blue’s, range of travel accessories. This year at the Duty Free Show of the Americas the company will be highlighting its range of security products, luggage straps and pouches in fluorescent colours that are , says Director of Travel Retail Jonathan Smith ‘a real sales pull’.

Included in the offer are TSA High Security key and combination padlocks, plus Identi Key travel padlocks, in colours such as red, yellow, turquoise, sky blue and spring green and security baggage straps in distinctive coloured polypropylene. A new item is “le Pocket” a multi-usage pouch for the mobile phone, digital camera and other personal items. Made of high quality, water-resistant Neoprene, the pocket comes with belt loop to simply slide onto a belt. Colours are citrus yellow, fuschia pink or mint blue.

‘The locks and straps are proving to be tremendously popular,’ says Smith. ‘Not only do the bright colours attract the traveller to the whole range of products that we offer, they are fantastic for suitcase recognition. At very reasonable prices, they are the perfect impulse buy item providing additional sales for retailers.’

A family owned business, Travel Blue’s best-selling regions are Americas, Asian and European markets and the company is experiencing growth in all areas. Within the past two years the company has also opened offices in Miami and Mumbai, whilst maintaining a presence in the Middle East, Russia and Europe.

It has been over a decade since Travel Blue entered into the China market and in order to increase support to the key accounts; Travel Blue China was established in 2012, headed by General Manager Andy King.

With an open and cooperative development strategy, Travel Blue are enjoying a win-win business relationship with major Duty Free and Travel Retail operators in China.

Travel Blue is the worlds No.1 travel accessories brand in Travel Retail. Established in 1987 with the head office in London, it specialises in travel accessories including travel adaptors, pillows, luggage straps and locks, laptop bags and sleeves for laptops, iPads and other tablets. Travel Blue's range is synonymous with 'Travelling in Comfort and Safety' for travellers all over the world, and currently in over 100 countries in 5 continents.

Travel Blue is sold as a concept rather than just a collection of products. Its range of travel accessories are mostly impulse buys. Everything from the colour of the products, the presentation and its impulse-purchasing factor makes the company's products successful in travel retail.

Every item sold by Travel Blue is covered by its “Free-lost-found” service, with each product carrying a unique ID code which can be registered online. Smith explains: ‘If a customer loses a product and someone finds it, they can use that number on our database. We contact the person who lost their property and put them in touch with the person who found it.

‘The free lost-and-found service was launched two years ago. It is a very simple offer. Anyone who takes the trouble to find the product and contact us will get a thank you gift. It is a very good marketing tool for us and it is unique to travel accessories.’

Along with the free lost-and-found service, the company is also pursuing other ways of giving something back to its customers. The brand’s corporate social responsibility initiatives are based on a need to care for the environment and society. Its commitments include the reduced use of plastic in products and packaging; the use of limited packaging where possible; the recycling of materials and a thorough management of hazardous substances. Travel Blue’s packaging is currently made from 80 per cent recycled fibres and is printed with environmentally friendly ink.

‘This is an exciting time for Travel Blue and we’re really looking forward sharing our success with existing and new clients in Orlando this year,’ says Smith.

Press enquiries: Rowena Holland, Essential Communications.

Email: row@essentialcommunications.org

March 2013

FORMER PRIME MINISTER OF MALAYSIA TO MAKE KEYNOTE ADDRESS AT TFWA ASIA PACIFIC CONFERENCE

TFWA is pleased to announce that the keynote speaker at the TFWA Asia Pacific Conference in the Marina Bay Sands Expo & Convention Center on 13^th May 2013 will be Dr Mahathir bin Mohamad, Former Prime Minister of Malaysia.

The conference, which will launch the annual exhibition event for the duty free and travel retail industry in the Asia Pacific region, will be on the theme of ‘Striving for Perfection’ and will explore how new approaches in key areas of retail are enabling operators and brands to engage the travelling consumer more effectively.

Dr Mahathir bin Mohamad, Malaysia’s longest-serving leader and one of Asia’s most respected statesmen, will discuss the challenges he overcame while helping to position Malaysia as a leading economy in South-East Asia. He will assess the geopolitical challenges ahead for Asian economies in a multi-polar world.

His presentation will follow a State of the Industry address by Erik Juul-Mortensen, President TFWA, who will explore how the Asia Pacific market has evolved into the industry leader and analyse how changes to customer behaviour will shape its future.

Gilbert Ghostine, President Asia Pacific, Diageo will provide a perspective from the world’s leading premium drinks company and owner of some of duty free and travel retail’s biggest brands. He will summarise the keys to successful brand-building in an increasingly sophisticated and competitive marketplace, and analyse the role of duty free and travel retail in marketing premium brands to today’s consumer.

The final speaker in the morning plenary will be Dr Fan Gang, Director, China National Economic Research Institute and Chairman, China Reform Foundation. As one of China’s leading economists, Dr Fan Gang is well placed to assess how the recent leadership changes in China will influence the country’s future direction. As part of his analysis he will look at future demand for luxury goods among Chinese shoppers, and at the influence of exchange rates on consumer trends.

Delegates will be able to choose one of two workshops which follow the plenary session, each moderated by an industry professional and led by a panel of experts:

• WORKSHOP A - PERFECT JOURNEY on how store design, terminal layout, retail branding and better communication can ensure retail is an essential component of the traveller’s journey;
• WORKSHOP B - PERFECT PITCH on how an integrated approach to product assortment, layout, display and merchandising between different stakeholders can enhance the retail proposition for the customer;

A TFWA Industry Association Working Lunch will offer invited delegates the opportunity to discuss regulatory and other issues facing the industry in Asia Pacific and beyond.

All other conference delegates will be invited to a Business Networking Lunch at the conference venue.

The afternoon will kick off with a choice of two topical workshops:

• WORKSHOP C - e-PERFECT on the rich marketing opportunities that the latest digital and social media represent to premium brands and the retailers who sell them;
• WORKSHOP D - PERFECTION PERSONIFIED will add the essential element of the ‘human touch’ to the retail mix and explore how fresh approaches to staff training and human resources programmes are ensuring that the industry’s ambassadors on the shop floor or inflight have the tools not just to serve each customer effectively, but to ensure that customer comes back and spends again.

The closing plenary following the afternoon workshops will draw out the conclusions of the day and will broach the forward-looking topic of ‘New Consumers, New Challenges’ focusing on two fascinating recent studies into the travelling consumer. More details to follow.

The three-day TFWA Asia Pacific Exhibition will open at 09.30 on Tuesday 14^th May.

Pre-registration for the TFWA Asia Pacific Conference & Exhibition is now open at www.tfwa.com.

Ends

For further information please contact

TFWA Press Office – Kate Teagle 

www.tfwa.com Email: press@tfwa.com

The Drop that Makes the Dram

How do you take your whisky? It’s often the first question you hear after the satisfying sound of the cork leaving the bottle. The answer is intensely personal and also one of the great pleasures of the drink.

As the Scottish entertainer Chic Murray put it: “There are only 2 rules for drinking whisky. First never take whisky without water. Second, never take water without whisky.”

Experts agree that whisky is best appreciated by adding a dash of water. It creates a chemical reaction in the glass, releasing the oils in the whisky and revealing the complexity of hidden flavours and aromas. It also softens the alcohol “prickle” making it easier to enjoy those true flavours. Experts will also tell you that the best water to use to enhance the dram is the water that made the whisky - or water from the same source with the same chemistry.

Now Uisge Source waters make it possible for whisky lovers to get the very best from their single malt Scotch whisky by adding specially-selected spring waters bottled by hand, from private sources, close to some of the leading malt whisky distilleries in the key whisky regions of Scotland.

Already on sale in the UK and Europe since their launch in late 2012, with more overseas markets set to follow, Uisge Source waters are now available to travel retail markets from World Of Patria International (WOPI) and are perfect for selling alongside any retailer’s whisky portfolio. The range will be on show and available for tasting at the Duty Free Show of the Americas (booth 1300).

Uisge Source waters have been introduced by Graeme Lindsay who, during his years working for The Glenmorangie Company and Whyte and Mackay, noticed that the same whisky would have a different taste depending on which water was added and wondered why there was no special water for whisky.

He discovered that some Scotch whisky distilleries used to sell small bottles of their water to loyal customers and Major Grant of the Glen Grant Distillery used to host tastings next to the distillery’s water supply where he could literally collect the best water for his dram from the burn.

His answer: Uisge Source waters, tailored to the whiskies they serve. ‘By using Uisge Source waters you are adding “more of the same”,’ he explains. ‘So no foreign elements are introduced that might distort the character of the whisky.’

There are three Uisge Source waters available, each with its own unique chemistry which means whisky drinkers can also enjoy the benefit of consistency.

• The Ardilistry Spring on Islay produces a water with higher natural acidity thanks to filtration through peat, and is the only bottled water from the Scottish Islands.
• Many distilleries in the Highland whisky region use hard, mineral-rich water that has spent many years filtering through brittle rock such as red sandstone and limestone. Uisge Source water from St Colman’s Well in Ross-shire has a similar high mineral content and is the most northerly bottled water from the Scottish Highlands.
• The Speyside region produces a soft water that has filtered through granite, a very hard rock, so the water has absorbed fewer minerals. Uisge Source from the Cairngorms Well in Moray, one of the highest natural mountain springs in Scotland, provides a very low mineral content water like that used by most of the Speyside distilleries.

Each of the waters is presented in distinctive 100ml glass bottles which contain enough water for up to 7 drams. For travel retail, a box containing one bottle of each variety will be offered.

Says Graeme Lindsay ‘Too often, little thought is given to the water added to a great dram. Often it is simply local tap water which in many parts of the world is very poor quality and adulterated with chemicals which taint the whisky. Whisky is a product steeped in heritage, provenance and ritual and this new product from Scotland gives connoisseurs the opportunity to enjoy the best of that heritage. The idea has really taken off and popularity is spreading fast. As well as the UK and Europe, we’re now opening up markets in Taiwan, Canada and Macau. There is also considerable interest from whisky enthusiasts in North America.’

Adds World of Patria International managing director Rob Nichols: ‘We have an excellent portfolio of premium and super premium whiskies from across Scotland available to travel retail, so it makes perfect sense for us to additionally offer the perfect range of waters to go with the selection. We have already had great interest in the concept and are looking forward to introducing Uisge at the Orlando show this year. ’

More about Uisge Source Waters: The practice of using water in whisky from the same source is not only backed by knowledge and experience, it is also backed by science.

Dr Stephen Cribb, Geologist, Whisky Ambassador and author of Whisky on the Rocks explains that the water used to make whisky influences the character of that whisky. He said: ‘Adding source water or water with similar properties will ensure that no additional chemical factors are introduced and the character remains unchanged.’

Dr Bill Lumsden, Master Distiller for The Glenmorangie Company agrees: ‘It’s the provenance and sense of place which makes Single Malt Whisky so unique. Adding water from the same source can only help protect the integrity of the spirit.’

The waters have been well received by the whisky community. Whisky writer Jonny McCormick comments: ‘My take on this is that it should help drinkers get the very best from their whiskies and makes for good discussion. I can see that partnering the whisky with complementary regional water should retain the true and original character of the whisky – an antithesis to my experiences with whiskies dulled by tap water.’

Whisky writer Blair Bowman adds: ‘When I tasted Uisge Source waters with a group of whisky-loving friends we all agreed that the whiskies tasted better with Uisge Source.’

After all, it’s the drop that makes the dram.

NOTES FOR EDITORS:
1)The word ‘Uisge’ ( pronounced ‘oosh-guh’) is Gaelic for ‘water’ as in ‘Uisge Beatha’ , Gaelic for ‘water of life’

2) The word ‘Whisky’ is an Anglicisation of the word ‘Uisge’

3) Available to buy in single bottles or Three Regions Selection pack

4) Uisge Source waters have a 2 year shelf life

5) Uisge Source should be served at room temperature

6) Available from whisky shops and specialist whisky retailers.

ENDS

Press enquiries: Rowena Holland, Essential Communications. 

Email: row@essentialcommunications.org

Pictures and video are available for free use

GLENCALVIE BLACK SCOTCH WHISKY ...

House of S.T. Bhatia is pleased to announce the global launch of Glencalvie Black Blended Scotch Whisky ... a whisky as honest and tenacious as the people of Strath Glencalvie. House of S.T. Bhatia is pleased to announce that the global travel retail and duty free business will be handled by World of Patria International Ltd and the SEVA Group (Latin America). Glencalvie can be seen on the World of Patria International Ltd booth (1300) at the upcoming IAADFS event in Orlando.

Glencalvie, a perfectly balanced, classically smooth blended Scotch was born in an era where the Highland Clearances saw the eviction of thousands of Scottish Highland families from their homes and land. The Clearances, however brutal, did not dampen the spirit of the Glencalvie people. Tenacity kept many of these families alive, and Glencalvie Scotch Whisky was produced to celebrate these remarkable achievements of survival against all odds.

Glencalvie Black is a classic 3-years old blend created by one of the world’s leading Master Blenders. Glencalvie Black’s carefully selected blend of grain and malt whiskies from Scotland’s finest regions, combine to give a majestic nose.

Glencalvie Black is exported from the heart of the Scottish Highlands to the rest of the world, reminding those who savour it, of the indomitable spirit of the Scots, in every sip.

House of S.T. Bhatia will follow the launch of Glencalvie Black with the introduction of Glencalvie Blue, an 8-years old classic Scotch whisky which will add great value to the Glencalvie heritage.

-ends-

About World of Patria

World of Patria is a specialist wine, beer and spirit distributor. It was founded in March 2006 by Rob Nichols to target the expatriate fraternity living in Europe. This expanded to cover large sections of the travel retail and duty free markets shortly after its inception. The company’s objective is to offer its customers a one-stop shop solution that provides them with a cost-effective and diverse portfolio enabling them to become leaders in their own market.

Trade contact: Andy Butcher, World Of Patria International Ltd. Tel: +44 (0) 1892 890202. Fax: +44 (0) 1892 891413. Mobile: +44 (0) 7900 676887. Email: andy@worldofpatria.com.

Press enquiries: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org

Wonderful Pistachios brings travel retail exclusives to Orlando

First time exhibitor Paramount Farms will be bringing its Wonderful Pistachios™ brand to the Duty Free Show of the Americas in April later this year (Booth 1316, Palms Ballroom).

Wonderful Pistachios™, the top selling snack nut in the U.S. market, features California grown, dry roasted pistachios. The brand is known for its iconic "Get Crackin'" ad campaign. This year it featured rapper and Youtube sensation PSY in a popular Super Bowl spot, which first aired during the big game on February 3.

Wonderful Pistachios™ travel retail exclusive packs were first introduced to the trade at TFWA World Exhibition last October and are now being launched to the Americas region. Wonderful Pistachios™ has a bold contemporary look that appeals to a sophisticated, health-conscious consumer.

The travel retail selection includes two pack sizes: a 300g pack of best-selling Wonderful Roasted & Salted pistachios and a 275g pack of award-winning Wonderful Salt & Pepper pistachios, both carrying recommended retail prices of US$11.00. Both are offered in resealable premium-look stand up pouches and carry a global travel retail exclusive logo. In addition, there is a travel retail version of the existing 510g gift bag which includes a hang-tag with multi-lingual nutrition and ingredients details.

Says Paramount Farms Sales Director for Global Travel Retail, James Kfouri: ‘As the Wonderful Pistachios™ brand is so well known in the Americas already, we are hoping that it will be a good basis for travel retail distribution in the region. We know flavors drive incremental sales by attracting new consumers, and that there is strong, growing consumer interest in the snack nut category. Combine that with the power of the Wonderful Pistachios brand and you have a healthy win for consumers and our retailer partners.’

Currently the No. 1 snack nut brand in the US and sold in more than 30 countries around the globe, the Wonderful Pistachios™ brand has an ambitious target for travel retail. ‘We were delighted with the response from retailers at TFWA World Exhibition last year and are confident that exhibiting at the Orlando show will further show our commitment to building distribution within the market-place.’

The company has also set up a dedicated travel retail website for the brand at: www.wonderfulpistachios.com/travelretail

Press contacts: Rowena Holland, Essential Communications.

Email: row@essentialcommunications.org

Note to editors: Paramount Farms

About Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer.  Wonderful Pistachios are grown in the San Joaquin Valley, the agricultural heartland of California.  Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.

Wonderful Brand history:

• Wonderful Pistachios brand is currently the No. 1 snack nut brand in the U.S., and is sold in more than 30 countries around the globe. The Wonderful Pistachios brand features sleek, upscale packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer.  Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California.  

• About Paramount Farms
  Part of Roll Global LLC and headquartered in Los Angeles, California, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. In addition to pistachios and almonds, Paramount Farms is also the largest producer and exclusive grower of the California Wonderful variety of pomegranates. Its sister company, Paramount Citrus, is the largest orange and lemon packing facility in North America, the majority of which come from its own orchards, and the largest grower of Clementine mandarin oranges in the United States.

William Grant & Sons reports record year in travel retail and focuses on exclusive lines for 2013

William Grant & Sons (WGS) arrives at the Duty Free Show of the Americas this year (booth xxx) with yet another record year in travel retail reported for 2012. All core brands – including Glenfiddich, The Balvenie, Grant’s, Tullamore Dew and Hendrick’s Gin grew by value, with volume sales significantly above expectations.

The travel retail result reflected global success for the company with highlights including:

• Glenfiddich becoming the first ever single malt Scotch Whisky to sell more than 1 million cases in a single year (IWSR).

• Grant’s Blended Scotch moving ahead of J&B to become the world’s 3^rd largest blended Scotch by both value and volume (IWSR).
• William Grant & Sons named IWSC Distiller of the Year for a record breaking fifth successive year.
• Hendrick’s Gin cementing its position as the world’s leading super premium gin.
• Opening of the new Tullamore DEW Visitor Centre –with large investment planned for new distillery.

At this year’s Orlando show, WGS will be focussing on exclusive editions for travel retail, seen as essential in customer engagement within the airport environment.

THE BALVENIE. The focus for The Balvenie Single Malt Scotch Whisky is the launch of the Travel Retail exclusive ‘Triple Cask’ range, comprising 12 year old, 16 year old and 25 year old variants.

Created exclusively for Travel Retail, the Triple Cask range offers expressions of The Balvenie that has matured in the three most traditional types of cask – first-fill bourbon, refill bourbon and sherry; all in a large wooden vessel known as a marrying tun. These new marriages of The Balvenie are made to precise recipes refined over time by David Stewart to ensure each captures the distillery’s distinctive rich, smooth and honeyed style.

The three age expressions in the range all offer something unique: The Triple Cask 12 year old is elegantly sweet and spicy, with a mellow taste of dried fruits, vanilla and cinnamon; the Triple Cask 16 year old delivers a rich vanilla sweetness alongside hints of toffee and gentle oak; and the Triple Cask 25 year old is deep, rich and complex, with silky oak and spice and an exceptionally long and warming finish.

Reflecting on the release of The Balvenie Triple Cask range, Malt Master David Stewart said: ‘The Balvenie is known for its rich, luxuriously smooth and honeyed character, so I had those flavours very much in mind when creating these whiskies. I nosed several hundred casks for each expression in the range, making sure we captured and brought together those special Balvenie traits that our drinkers know and enjoy.’

The Balvenie Tun 1401 Batch 7 Available during the first quarter of 2013, exclusively to travel retail, The Balvenie Tun 1401 is another unique creation from Malt Master David Stewart. After transferring specially selected casks from across the ages, including some of the distillery’s rarest treasures to a small marrying tun, the liquid is left to rest for several months prior to bottling to produce a single malt that enhances its already precious parts. The Balvenie Tun 1401 takes its name from the traditional oak marrying tun in which the aged whisky is married.

GLENFIDDICH. One of the big success stories for 2011 and 2012 has been the launch of the travel retail exclusive 19 Year Old Glenfiddich Age of Discovery. Such has been the reception that, following the introduction of a second version, William Grant & Sons is adding a third version in 2013. Again exclusive to the channel, and designed to become a gifting range, Glenfiddich Age of Discovery Red Wine Cask Finish will also be a 19 Year Old, in this case celebrating Darwin’s voyage of discovery on board The HMS Beagle in 1831 that sailed from Plymouth in England. Charles Darwin, a young gentleman naturalist on board the ship – was recruited by Robert Fitzroy, ship’s Captain, to record the natural history and geology that they were to encounter in their travels.

Age of Discovery Red Wine Cask Finish is an extraordinarily rich Glenfiddich Single Malt Scotch Whisky, finished in oak casks previously used to produce the smooth, complex wines of South America.   Malbec, Merlot and Cabernet Sauvignon grapes combine with the oak to deliver exceptional smoothness complimented by warm spicy notes - sweet berry flavours lend a velvety sweetness.

Brian Kinsman, the Glenfiddich Malt Master and only the Sixth in our history, has personally selected the single malt Scotch whiskies used to create this exclusive Glenfiddich Age of Discovery. Age of Discovery Red Wine Cask Finish will be available to global travel retail in the first quarter of 2013 and joins Age of Discovery Madeira Cask and Age of Discovery Bourbon Cask Reserve.

125^th Anniversary Edition To mark 125 years of pioneering spirit at the Glenfiddich Distillery, William Grant and Sons has launched the new Glenfiddich 125^th Anniversary Edition gift pack. Being launched exclusively for travel retail, the Glenfiddich 125^th Anniversary Edition is a limited edition single malt Scotch whisky created by William Grant’s Malt Master, Brian Kinsman. It is available in a very attractive gift tin, presented with a beautiful copper stopper, a certificate of authenticity & leaflet on the product.

HENDRICK’S GIN. Outstanding growth for the world’s leading super premium gin continues in travel retail thanks to a program of high profile theatrical promotions and activities that highlight the unique manufacturing process and taste of Hendrick’s. The Barber Chair concept (launched at last year’s Duty Free Show of the Americas), was introduced into other key markets in GTR and has caused a stir wherever it has run.

Following the success of the travel retail exclusive Tea Time Martini gift pack, WGS is launching a new ‘Teatime Pack’ for 2013 in Orlando.

This delightfully peculiar cucumber and rose petal infused gin has staked its claim as one of the industry’s most premium quality gin libations by taking silver at the world’s leading spirits competition, the 2012International Spirits Challenge (ISC).

TULLAMORE DEW. In an increasingly competitive Irish whiskey market, Tullamore DEW has maintained its momentum. Significant progress has been made on key strategic brand initiatives: the development and launch globally of the new brand positioning, development and initial roll out of the global communication platform ‘Irish True’, the upgrade of the Tullamore DEW Original packaging design, and the ongoing development of a new brand home with the takeover of the Tullamore DEW Visitor Centre. The Irish True communication platform, a key vehicle for differentiation, is currently being rolled out throughout GTR in the Americas in 2013.

GRANT’S. For Grant’s Blended Scotch Whisky – now the world’s number three brand in retail value according to IWSR - the focus continues to be premiumisation of the brand with the continued roll out of the global travel retail exclusive 25 Year Old, the premium 12 Year Old, and various cask finishes which highlight the depth and quality of the brand. To support the complete range of Grant’s whiskies, William Grant & Sons continues to install a new range of wall bays at key airports across the globe and creating theatre in store with a series of high profile sampling activities.

SAILOR JERRY continues to enjoy growth with distribution limited to locations where listings are supported by strong domestic on- and off-trade presence. Both are supported by impactful and entertaining promotions and sampling activity. Las year’s Flash art tattoo concept activation that went live in March in JFK is currently being launched throughout GTR in 2013.

Innovation brands such as Milagro, Reyka, Hudson and Monkey Shoulder. WGS is steadily increasing the number of brands offered apart from whisk(e)y . The launch and roll out of these brands is controlled starting in 2013.

Press enquiries: Rowena Holland, Essential Communications. 

Email: row@essentialcommunications.org

Notes to Editors

• William Grant & Sons is an independent family-owned distiller founded by William Grant in 1886 and today still controlled by the fifth generation of his family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite Single Malt Glenfiddich, the handcrafted range of The Balvenie Single Malts and the world’s oldest family blend, Grant’s, as well as selected other spirits, including Hendrick’s Gin, voted the ‘World’s Best Gin’ by the Wall Street Journal.

• According to recent IWSR results, Grant’s is now the world’s number three in retail value. The move onto podium reaffirms Grant’s’ credentials as a key player on the world whisky stage. Over the last five years, Grant’s has consistently grown ahead of the category, achieving in 2010 worldwide sales of 4.8 million cases and retail value of over $1bn.
• Visit www.williamgrant.com for more information on the Company and its brands

Tequilera Corralejo warms up for Orlando

Tequilera Corralejo is pleased to announce it will be highlighting its latest spirits line at the approaching Duty Free Show of the Americas (Booth 828).

Quita Penas, a ready made Margarita Mix with no artificial flavours, is amongst the line up. Each 750ml bottle is 10% abv and is decorated with a bright pink and yellow floral motif. Simply serve over crushed ice for the perfect Margarita.

Also being shown is VODKA BOKER, an unusual Mexican corn vodka presented in a highly attractive deep blue bottle with a twisted effect. Initially launched to travel retail markets in India, Central America, Mexico, and Canada, vodka Boker is also available in New Zealand and Africa.

Described as being as versatile and smooth as any of its international rivals, but with the added bonus of a direct link with centuries of history and culture, Boker is a thoroughly modern Mexican vodka with its roots in the distant past. Targeted at 25-45 year olds, Boker is five-times distilled and filtered through active charcoal.

Tequilera Corralejo's special commemorative edition premium tequila; 99,000 Hours, will also be on display. 99,000 Hours is aged in single Kentucky oak barrels (no bigger than 200 litres) for 18 months and double distilled in the traditional Corralejo Charente method using copper and column stills. This premium tequila is presented in a rounded carafe style bottle and is designed for drinking neat on the rocks or in cocktails.

Tequilera Corralejo continues to build distribution in travel retail for its range of top quality Mexican tequilas produced by traditional methods using 100% pure Blue Weber Agave, including: Blanco, un-aged; Reposado, aged four months in three types of wood: French, American and White Oak; Anêjo, aged 12 months in new American oak burnt on the inside to achieve a smoky taste; Gran Corralejo, an exclusive reserve aged in oak barrels for at least two years; and Triple Destilado, distilled twice in copper pots with a column-wise distillation in-between. On 1 September, the brand will open the doors to its new warehouse, a 600 metre-long building which will be dedicated to the maturation of 99,000 Hours.

Says Tequilera Corralejo Managing Director Raffaele Berardi: “We are looking forward to a great show. The company’s key markets are in the Americas with solid distribution across all Mexican border stores and international/local airports through Aldeasa, Dufry and regional operators, as well as Caribbean duty free ports, Central America airports plus border stores in Brazil-Paraguay with Mannah Duty Free, Montevideo Uruguay and Argentina. So from a very strong base, we’re now looking to further expand and consolidate our business in the region.”

The Corralejo range of Tequilas is also now available in the new terminal 3 of Dubai International Airport through Fraternity Spirits World Asia.

Press enquiries: Row Holland, Essential Communications.

Email: row@essentialcommunications.org.