Scorpio Worldwide reveals total revamp for jewellery brand Pierre Cardin

Travel Retail distribution specialist Scorpio Worldwide will reveal a totally new look for its market-leading jewellery brand Pierre Cardin at TFWA World Exhibition (Mediterranean Village, P08). Aiming to bring the brand ‘back to its origins’, Scorpio has re-designed the entire range with a focus on classic designs and contemporary trends, providing travellers with exceptional quality and great value for money.

One of the most influential and successful designers of the 20^th century, Pierre Cardin is most recognised for designing clothes that epitomized the mod look of the early 1960’s; creating fashions with a minimalist look that featured clean lines and geometric shapes. Having previously worked with Christian Dior in the 1940’s, Cardin soon branched off on his own building up an impressive client base, being one of the first fashion designs to travel to the Far East looking for Eastern influences, and to offer haute couture fashion to people other than private clients.

The re-designed black and white packaging stays true to the brands original routes, paying homage to those mod 1960’s creations. Designed specifically for inflight, the packaging is compact and incorporates a window, which allows for easy product viewing, yet still retains a high perception of value.

Stuart McGuire, Chairman Scorpio Worldwide comments, “'Pierre Cardin has been the market leader in branded fashion jewellery for inflight sales for the last 30 years.  The Pierre Cardin brand is undergoing a renaissance globally and we are re-launching our ranges to coincide with the new interest especially from younger consumers.  It is still classic in design but enhanced with influences from the latest designs in the market.  Of course the range will still be priced very competitively to give a cutting edge.”

With new collections including: watch, earring and necklace sets, enamel bracelets, and bangles, the range offers a mixture of modern and traditional designs ensuring that there is a look that appeals to a broad range of travellers.

Highlights include:

Pendant and Earring sets – available in heart, star or pearl designs, the sets give different options for those that like modern or more traditional looks. Bangle and earring sets following these designs complete the ranges.

Watch and Jewellery Sets - A selection of fresh designs, bringing new finishes and colours to the collection that are both traditional and contemporary.

Interchangeable Crystal Bangle – Available with a choice of easily changeable bangle ends in a variety of colours and finishes to suit any occasion.

Back Ball Earrings – These new earrings replicate the recent trend worn by celebrities around the world. Sure to make a statement they are perfect for those that want on-trend, fashionable accessory.

McGuire continues, “TFWA World Exhibition is the perfect platform to launch the re-vamped Pierre Cardin range. It is already a well-known brand within the inflight channel, so we are confident that our current and potential customers will be very impressed with the new look.”