Colour Preference Determines Fragrance Preference - Perfumer's Workshop International tests a new concept in Travel Retail

As the perfumery category becomes increasingly cluttered with a variety of brands, Perfumer’s Workshop International comes to TFWA World Exhibition 2015 (Yellow Village, G40) in Cannes with its new travel retail offering – The Samba Metallics. Through market research Perfumer’s Workshop has found that colour preference profoundly influences fragrance preference, which can lead to a quick and decisive 'spotting' of colours designed to pop up and stand out from the pack. Resulting in the consumer becoming enticed to reach for the bottle decorated with their preferred colour, test the fragrance, and be easily motivated to make the purchase. This innovative new concept ‘SEE FAST – BUY FAST’ ultimately marries visual contact with action; "Yes.  I want to buy that."

Developed out of its classic brand, Samba, which has gained a reputation over the years for being the ‘go to’ brand for young men and women around the world, Samba Metallics carries on this tradition but adds a new ‘wow factor’ to the collection.  With its low price point and range of four distinct gleaming colours to choose from: Platinum, Gold, Pink and Steel, this new range continues the Samba legacy of being ‘young, fun, and affordable.’

Donald Bauchner, Founder, Perfumer’s Workshop International notes, “Our new Samba Metallics draw on the current success of our original brand Samba. The fragrance category is currently over-run with a huge variety of brands and line extensions, so ensuring that your brand stands out is vital if you are to survive in this tough market.

“We have spent a great deal of time researching how we can attract customers, and our research has shown that colour preference plays a strong role in fragrance choice. Each of our metallic fragrances has been created to mirror the subliminal association of particular smells associated with either gold, platinum, pink or steel. So, when a potential customer walks past their eye should be automatically drawn to his/hers preferred colour. The preferred colour of fragrance can then be ‘tested’, and should match with their anticipated scent for that colour – resulting in instant satisfaction, and a ‘yes to buy’.’ Quick and easy!”

THE SAMBA METALLICS:

Samba Gold Woman – This perfect blend of femininity has a scent that opens with an array of nectars interwoven with a full-bodied, sun splashed bouquet of warm, clean and luscious florals. The bottle shimmers and shines, giving it a luxurious look.

Samba Platinum Man - A cool, modern take on male power and refined taste. The contrasting elements of citrus freshness and vibrant spices blend effortlessly to produce an unforgettable male signature.

Samba Pink Woman – Sparkling Cranberry and Pink Lady Apple are the main notes of this irresistible fragrance. Perfumer Ilias Ermenidis blended a selection of brilliantly pink ingredients to capture their striking characteristics and delightfully surprising sensations in an irresistible fragrance. Inspired by the uniquely vivid, lustrous metallic finish of the Samba Pink bottle, he chose playfully mouth-watering top notes that tempt and tease.

Samba Steel Man – Designed with artistic precision by Perfumer Pierre Negrin with the idea that “grey is the new black,” this releases notes of lemon zest, fresh lavender and sage. Thoughtfully selecting energetic, masculine notes that unleash sensations of strength and vibrancy, he crafted the embodiment of stylish luxury.

Bauchner continues, “This is our 27^th year at TFWA World Exhibition, but each year still proves to be as successful and exciting as the last. We are once again thrilled to be exhibiting at this special exhibition, especially with the new range of products we have to introduce to the market. We are looking forward to another busy year, meeting with our key customers and new potential partners.”

BACKGROUND INFORMATION

Perfumer’s Workshop International is a privately owned company, with distribution throughout the world. Company headquarters are located in Manhattan, New York.  In 1970, after ten years in the industry learning from legends such as Charles Revson and Leonard Lauder, Donald Bauchner formed Perfumer's Workshop Ltd., with his wife Gun. Armed with a vision to create a new company with a character and personality reflecting an 'underground' movement then surfacing, Perfumer's

Workshop was born. Early on, Perfumer's Workshop believed that the consumer was ready to deconstruct the fragrance business, stripping it of the pomp and formality that had permeated it since the beginnings of the 1900's. Its first break through was a Bloomingdale's counter which transformed the idea for using essential oils, a mainstay of the youth and hippie culture, remade as a luxury product, an 'uptown meets downtown' spirit. It was the industry's first custom-blending fragrance concept. Perfumer's Workshop allowed the customer to create his/her own individual scent in a variety of fragrance forms. In its basic, simple packaging, this custom-blending opportunity actually empowered the consumer for the very first time, setting the tone for much of what was yet to come, foreshadowing so many of today's niche brands. The Perfumer's Workshop custom-blending counters have been in department stores and specialty shops throughout the United States and in many of the world’s most prominent and trend-setting stores for the past 45 years. Its original Custom-Blending Counters at Bloomingdales evolved into yet newer personal-interaction concepts - Perfume by Appointment, developed for Harrod's. Followed by Personal Perfumery, for Saks Fifth Avenue and for Nordstroms.