A life-sized YooHoo
Guardsman caused quite a stir recently in UK airports. In a joint collaboration
between Aurora and World Duty Free Group (WDFG), the YooHoo character made live
appearances in the travel retailer’s tax and duty free stores at Heathrow
Terminal 5, Stansted and Gatwick South.
WDFG buyer, Rebecca
Blogg commented: “YooHoo performs well for us, and the activity adds a real
sense of fun and in-store theatre for our passengers, whilst helping to drive
sales, which is great.”
Aurora’s Travel
Retail Manager Garry Stoner added, “We are delighted to be working in
partnership with WDFG. YooHoo is our number one brand in airports, and the
destination element of YooHoo is especially strong.”
About Aurora
Korean-owned, Aurora is a global company
recognised for quality, soft, huggable toy designs. With over 30 years of
experience in research and development, manufacturing and customer service,
Aurora strives to deliver new and wide-ranging handcrafted gifts to give many
years of pleasure and enjoyment… delivering its message of 'Gifts of Smiles.'
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