Mars International Travel Retail has expanded its
global travel retail team with the appointment of Matt Boulter as Category
Director, responsible for both the Marketing and Category teams. Matt has
strong cross-functional experience having held positions across several
different areas including: Manufacturing, Commercial, Sales and Marketing.
Matt joined Mars nine years ago; his most recent
role as Snickers UK Brand Director, where he was part of the Global Snickers
Brand Board focusing on key growth driving initiatives such as the global
‘You’re Not You When You’re Hungry’ advertising campaign. “Matt has built a tremendous
track record during his time at Mars, and exudes all the defining
characteristics of the culture we are proud of within the MITR business. We are
extremely excited to have him, and I wish him every success,” says MITR General Manager Craig Sargeant.
With
a wealth of marketing experience from creative development to commercial
delivery, as well as a passion for people and personal development, Matt is a great
addition to the ITR team. “Travel Retail provides a unique platform to bring
the magic of brands to life; I am thrilled to be involved in this exciting and
innovative industry,” he says.
Another new face joining the MITR team is Arabella
(Belle) Smith, who takes on the newly created role of Corporate Affairs Manager
for the Mars Global Retail Business. In
her new role, Belle will be responsible for developing corporate affairs
strategies and providing communications support for Mars International Travel
Retail (MITR) and Mars Retail Group, including M&M’S World stores and My
M&M’s. Belle’s new role will ensure connectivity of the Global Retail Group,
which includes providing MITR and Mars Retail Group leaders with the strategic
communications counsel, insights and tools to achieve key strategic goals.
Belle
brings with her valuable Retail industry experience having joined the company
in 2011 as Marketing & PR Manager.
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