Wednesday, 15 April 2015

Brace yourself for Scorpio’s exciting new range in Singapore


In an industry where innovation and exclusivity is all important, Scorpio Worldwide proves itself to be top of the game once again. At TFWA Asia Pacific Exhibition & Conference this year (stand D9) the company is introducing many exciting new products and ranges in various ‘must-stock’ categories, not least watches and jewellery.


Aviator 


The BIG news in Singapore is the launch of The Yamaha Factory Racing VR | 46 Watch Collection by TW Steel.  A collection of eight watches with 45mm carbon cases, comprising four chronograph models and four 3-hand models with black, blue, white or yellow silicon straps, this collaboration delivers on its promise to bring the passion, performance and excitement of MotoGP superstar Valentino Rossi in a stealth by TW Steel design. A racer’s watch inspired by the master himself, accept no substitute.

The official launch takes place on the Scorpio stand on Tuesday May 12th 2015 at 1700 hours when Scorpio’s Sales & Marketing director Richard Kennedy will explain the strategy behind the new introduction.

Scorpio’s leading success story Aviator sees new men’s and ladies collections that focus on the latest dial-colour and finish trend.

For men there are 12 new models in all, including three with various dial colours and finishes; all chronographs that maintain the Aviator design principals, look and feel. For ladies, Aviator introduces five new models, combining blue and purple dials with interchangeable straps in a range of colours, finishes and materials.

Favourite designer Karen Millen offers a range of contemporary classic watches featuring contrasting elements with the finest leather straps. In Singapore, three new models are being introduced – all updates to existing designs 

The first two are strap versions of the popular small round model, one in polished stainless steel with white dial and strap, the other finished with rose gold plating, chocolate colour dial and strap.  The third watch is another version of the ladies cocktail watch with silver dial and pearlized azure blue strap.  All come with Swarovski elements creating serious wrist candy for any Karen Millen lover!

Everyone who wears a watch had to learn to tell the time initially – the latest Time Design Time Teaching Watches for boys and girls make the process great fun by including easy to use and understand activities.

Also aimed at children, the Ani-snap Mix and Snap comes with a snap on wristband and three interchangeable fun watch heads: dog, owl and penguin.

Within the jewellery sector, Scorpio’s long-standing favourite brand Pierre Cardin is expanded with two new watch and jewellery set families in a range of new colours and designs.  These include new pendant and earring sets, six new bangles and bracelets, plus a new interchangeable pendant set concept.

Finally, from the sophisticated and classy Danish designer Dyrberg Kern, Scorpio is offering buyers three new gorgeous bangles finished in gold plating with black and white enamel detailing.

Says Richard Kennedy: “One of Scorpio’s key company values is ‘Pioneering’ and at this year’s Singapore show this is more evident than ever – not just in the new watch and jewellery collections we will be displaying, but across the board.

“Watches and jewellery are, however, core to our portfolio and I am really thrilled with the new and refreshed collections now available. Adding The Yamaha Factory Racing VR | 46 Watch Collection by T W Steel is a real coup for us and I look forward to telling everyone more about it on Tuesday at our launch event.”

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