PVM brings Disney, dinos and destination to Singapore

With distribution growing steadily in the Asia Pacific region and Australia, Perfetti Van Melle, the sugar confectionery and chewing gum specialist, continues to expand its offer of fun, colourful and traveller-appropriate products.

At TFWA Asia Pacific this year (stand E29) PVM focuses on regional favourites Chupa Chups and Mentos with new lines that are perfect for children and adults alike, with impulse purchasing top of the agenda.

The Chupa Chups Animal Plush Backpack range of Monkey, Crocodile and Frog, is joined by a friendly pink Dino - perfect for girls. Each backpack includes a Chupa Chups lollipop, held by the animal in question, and has a see through ‘stomach’ for children to be able to check their possessions are safe. 

For older lovers of Chupa Chups, the Mega Chups is being offered with a travel orientated limited edition wrapper featuring iconic sights from around the world, including Big Ben, Catedral de Barcelona, Taj Mahal, Leaning Tower of Pisa etc. Retailers are also being offered destination specific wrappers such as London, Mexico and Spain. “We know that exclusive items for travel retail are important - as are destination products,” says Susan De Vree, PVM Global Travel Retail Manager. “The reaction to these limited edition wrappers has been extremely positive and we are very keen to introduce the offer to buyers within the Asia Pacific,” she says.

Also on display will be PVM’s new Mentos Gum Nano bottles, designed for positioning at the check-out, either individually or as the new Mentos Gum Gift Pack. Available with five mini bottles of fresh flavours (Fresh mint, Spearmint, Euca Menthol, Bubble Mint and Lime Mint), the Mentos Gum Gift Pack is expected to be particularly popular in Asia - where gum is a top sales item.

With the Disney Minnie Mouse licence now added to its Chupa Chups portfolio, PVM will also be highlighting its new fun and colourful collection featuring this classic cartoon character:

Minnie Mouse Heart - An ideal travel companion for any Disney loving girl. This heart shaped box comes with three functions including; lollipops to eat, a game to play and a figurine to decorate or accessorize. With 12 different figurines to collect the Minnie Mouse Heart turns into a collectible item for children.

Minnie Mouse Suitcase - A functional, reusable suitcase which is perfect for any girl who likes to be independent, this cute suitcase contains 10 lollipops and 6 Minnie Mouse stickers.

Minnie Mouse Mega Chups - A Limited edition in Minnie Mouse design with a real size hairband. The Minnie Mouse Mega Chups contains 15 fruit flavoured lollipops and the hairband enables girls to look like Minnie Mouse.

Adds De Vree: “We have seen a very positive growth in business for Chupa Chups and Mentos this year in the Asia region with definite improvements in brand visibility via our ‘Rainforest Tree’ for the Animal range, and other fun, attractive and interactive merchandising units. We’ve improved our space allocation in several airports including Haitang Bay and are confident this trend will continue in 2015 as operators see the potential of sugar confectionery both on the shop floor and at the checkout.”

Haitang Bay