Thursday 16 April 2015

Furla gets personal in Israel


Furla is pleased to announce that it has upgraded its existing generic positioning at Ben Gurion Airport, Tel Aviv, to a 10m2 personalised SIS within the new JR Duty Free multi-brand store.



The personalised space, merchandised in line with Furla’s new concept store design, was opened officially on April 1st with the brand’s SS15 collection.

Says Gerry Munday, Furla Global Travel Retail Director: “This upgrade now enables Furla to offer a wider selection within a space that is much more in-tune with the brand’s DNA. The new SIS looks great and I’d like to thank James Richardson for their help with this opening.”

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