Monday 23 February 2015

Travel Blue brings one-stop shop to Orlando

Offering its widest range of travel accessories ever, Travel Blue exhibits at the Duty Free Show of the Americas this year (Booth 901) following another highly successful year in the region. With an expanded regional team to meet the growing demand for its products in both North and South America, Travel Blue is now well placed to not only offer a one-stop ‘Travel Accessory’ shop for retailers, but importantly to offer the regional support required to ensure the very best service.

Visitors to the booth in Orlando can see just how easy it is to offer consumers a varied range of travel accessories via a range of attractive and space saving merchandising systems that range from a shop-in-shop to corner and wall bay systems to simple stand-alone gondolas.

The offer includes Travel Blue’s TECH range of over 150 electrical/electronic/digital items including: country and world-wide adaptors, USB adaptors, power banks, speakers, cables, earphones, Bluetooth headphones, USB car and wall chargers, lap top bags and more. The range is proving so successful on the ground that Travel Blue is now actively promoting the TECH line to airlines globally. ‘The core items within the offer are perfect for inflight sales,’ says director of travel retail Jonathan Smith. ‘Airlines can choose products which best suit their passenger profile, region and demographic; they are ideal for impulse sales and boosting that all important need for additional revenue.’

Also on show in Orlando will be Travel Blue’s recently added colours range of micro-pearl neck pillows in red, light blue, deep blue and purple. ‘We first introduced these at TFWA World Exhibition last year and the response has been phenomenal,’ continues Smith. ‘We’re now introducing them to the Americas region and are confident of a similar reaction. It’s amazing how adding colour to a range of products can really boost sales.’

Listed with 12 of the top leading 15 duty free retailers, Travel Blue offers the widest range of accessories to travellers, synonymous with “Travel in
Comfort and Safety”. The Company has subsidiaries in key markets
worldwide and is committed to offering fast-moving products supported by
excellent customer service. It invented the unique FREE-LOST-FOUND
service which gives the consumer the comfort of knowing that his/her
valuables can be traced and found all over the world. This service is
completely free of cost for partners and consumers, providing a real ADDED VALUE for travellers.

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