Essential Communications: GLOBAL PREMIERE OF THE SENSORIAL SPECTACLE OF THE YEAR!

Monday 2 February 2015

GLOBAL PREMIERE OF THE SENSORIAL SPECTACLE OF THE YEAR!

THE HENDRICK’S GIN “M.I.N.D Blower” UNVEILED AT SINGAPORE CHANGI AIRPORT 

5TH JANUARY – 28TH FEBRUARY

CHANGI AIRPORT TERMINAL 3 DEPARTURES

The Problem;
The merry-making of the festive season is now but a fading shadow trailing behind us. It is a disappearing vision passing into the annals of history as we, and many hundreds of thousands of our fellow human beings return to the drudgery of the common place and the routine. Sadly the over indulgence of December can have a most unexpected and unpleasant effect; it has the capacity to dull the taste buds of the normally resistant and upbeat global traveller. In serious cases it can even leave the individual unable to remember what a truly magnificent Hendrick’s Gin & Tonic, complete with slice of cucumber, can taste like.

A Little Ray of Hope;
But take heart my trusted airport cognoscenti! Developed in secret by Mr. Hendrick’s himself, ably assisted by members of the Society of the Rose and Cucumber, a radical new ‘treatment’ has been developed to help recalibrate the human body. It allows the subject to achieve the optimal state of sensory equilibrium and to best appreciate the pleasingly curious taste of Hendrick’s Gin & Tonic.

Ladies and Gentlemen we offer you the Hendrick’s Gin “Manipulatory and Invasive Neural Distorter” Blower, known to its friends simply as the M.I.N.D Blower.

The Experiment in detail;
The subject (a poor and weary traveller) sits comfortably within the Hendrick’s M.I.N.D Blower chair. They are blindfolded and fitted with an auditory assistance device (in modern parlance, a set of headphones). Then the experiment begins. A 4-dimensional “roller coaster” experience follows as their sense of sight, sound, taste and smell are first distorted and stretched before being harmonised and finally recalibrated. Only at this point, once every aspect has been re-balanced and the ultimate state of expectation and desire has been attained can the subject be served a perfect Hendrick’s Gin & Tonic.

Comment;
“Where should I start” says Mr. Standard Man in the Street, the regular voice of reason for the respectable global news gathering organisation. “It is a most unusual activation. A one of a kind. It was a lovely Hendrick’s and Tonic and a most comfortable seat. If I was not going to be flying through the central departure store in Singapore Changi airport Terminal 3 during the months of January and February I would buy a new aeroplane ticket and fly there just to take part in this most spectacular experiment.”