The Stoli Night Edition 2014, launched at the end of last year, is the second in a range designed to target night-life. This new limited edition Stolichnaya® Premium Vodka comes alive when chilled with a unique bottle that aims to take any party from ice cold to red hot in a matter of minutes. When the bottle’s cold, the party’s hot.
The frosted glass bottle has elements printed in temperature activated ink; the transformation occurs once the bottle is chilled to under 15C/60F. Once the temperature has been reached, the innovative bottle shows high energy elements from the night, including a DJ, shakers, drinks and music symbols, the heart that features on the front of the bottle grows horns to symbolize the change from day to night.
Also being shown is the final installment in elit™ pristine water series: The Andean Edition. This highly limited edition in ultra-luxury vodka explores the concept of terroir, the idea that a place has the power to influence the flavour profile of a spirit. For each of the elit™ pristine water series editions, Stolichnaya® master craftsmen scoured the world for the most exquisite water sources from which to craft the ultimate limited-edition vodka. This year, they trekked to the crystal clear waters of Lake Colico in the La Araucanía Region of Chile, to a natural spring flowing from the foothills of the Andes Mountains. This water was added to elit’s meticulously crafted Russian Alpha Spirit to create the final vodka in this rare series.
With only 250 bottles set for global distribution, this highly limited-edition spirit is the jewel in the crown of a series of unique vodkas of unprecedented perfection and exclusivity.
Says North America Duty Free Director John Karem: “The last year has been very successful for us in the US and Canada markets, showing growth across the portfolio and throughout the Americas with key customers. This year we are forecasting over 10% growth in Stoli Premium and 25% growth in elit after expanding distribution and programming throughout North America. Our flavoured vodkas also remain a popular choice, especially in Latin America. We look forward to discussing this further at our stand at the Duty Free Show of the Americas.”
No comments:
Post a Comment