Amongst its new fun-filled products being launched in Orlando to the Americas region is the new M&M’s mug. The perfect gift for a loved one, this is available as either the Red or Yellow M&M’s popular character. With a snappy quote and a 45g packet of M&M’s Choco included, this is a product for M&M’s lovers the world over, showing how coffee and chocolate are a great match.
Acknowledging the growing importance of snacking and sharing bags, MITR is introducing a new 450g Sharing Treats pouch-bag. Ideal for families and friends with different confectionery tastes, the Sharing Treats bag includes 15 mini bags of M&M’s, Skittles and Maltesers, making it the perfect confectionery mix. Also new is the attention-grabbing design for the M&M’s Exclusive Pouch – another ideal pack for sharing with friends or family. This new range of M&M’s chocolate is available in Maxi size (440g) and aims to tap into the fun of travel retail.
MITR Marketing Director Lieke Duijmelings comments: “We are delighted to be present again at this year’s Duty Free Show of the Americas. We have a great selection of products to highlight for 2015 which will bring a smile to everyone who visits our stand.”
Speaking of smiles, Mars ITR looks forward to discussing its new travel retail category vision and strategy with retailers/buyers in Orlando. MITR believes that the confectionery category’s full potential can be unlocked by harnessing the correct areas for growth, based on the premise: “A smiling traveller is a spending traveller”. By appealing to five main shopper needs, MITR is confident that the confectionery category can be doubled by 2020, at the same time benefitting all categories within the distribution channel.
“Since launching our new strategy at TFWA World Exhibition & Conference last year we have been truly delighted at the positive response from customers to our new blueprint for Travel Retail,” continues Duijmelings. “Our new strategy is based on extensive research which has revealed some facts which retailers cannot fail to ignore; for example that despite the general assumption that confectionery is primarily bought as a gift, in fact 80% of purchases are for self or sharing – it creates quite a different approach to retailing.
“We are now in discussion with a number of operators with our Category Vision One Pager and have a busy schedule of appointments to develop this further in Orlando.”
Supporting the category vision and new product line up, MITR will be running a series of compelling promotions throughout the Americas during 2015 designed to convert browsers to shoppers. These include the M&M’s Travel Mug promotion, a fun and attractive gift-with-purchase which is totally exclusive to travel retail, and the MITR Cooler Bags, the perfect solution for those that like to keep their confectionery purchases from high temperatures. This highly portable and eye-catching item is available in three core brands: Galaxy, M&M’s and Snickers.
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