NEW RESEARCH INTO CONSUMER BEHAVIOUR EXCLUSIVELY FOR TFWA MEMBERS

 “It is only by understanding what travellers want and how they behave that brands trading in the global duty free & travel retail domain will be able to plan their brand building strategies for the future,” stated Thom Rankin, TFWA Vice President Conferences & Research.

“TFWA endeavours to add value for its Members by investing in research on their behalf which will help them to better understand customers in parts of the world in which they are developing their businesses.”

In the interests of furthering such knowledge, TFWA has published two new research reports into the behaviour of travelling consumers at key locations around the world.

The reports, which have been produced by independent research agencies on behalf of TFWA, are available exclusively to TFWA Members through a members-only section of the association’s website.

The TFWA BRIC Traveller Study 2013 focuses on travellers from the BRIC countries of Brazil, Russia, India and China who are considered to be pivotal to the future growth of the global duty free & travel retail industry.

This study, conducted among 3,200 international travellers by Counter Intelligence Retail, reveals current behaviour and perceptions among shoppers of all four nationalities, identifying common ground and key differences.

The new TFWA Airport Insight Series analyses customer behaviour at some of the world’s top travel retail locations, recording perceptions of the retail offer, product preferences and barriers to purchase.

Conducted on behalf of TFWA by m1nd-set and based on gate interviews with travellers, the Airport Insight Series is designed to provide TFWA members with detailed and actionable consumer insights gained on the ground.

The first report in the series comes from Frankfurt Airport, Germany, one of the world’s biggest airports in terms of international passenger traffic. Further reports from Hong Kong and Dubai International Airports will follow in early 2014.

Further details of TFWA research and executive summaries of key reports can be found at www.tfwa.com.