Specialist
plush toy company is boosting its commitment to the Travel Retail
industry with the appointment of Insight Travel Retail Consultants
Ltd.
Commenting
on this appointment, Aurora World Sales Director, Nigel Layton-Hill
says: ‘Over recent years our Travel Retail business has developed
into an important division for us. 2013 will be a record sales year
for Aurora with our character brand “YooHoo & Friends” making
a major contribution within our diverse product mix, selling over 34
million units globally since launch and set for bigger things in
2014.
‘We
recognise Travel Retail is a specialist retail channel, and we had a
requirement for some additional expertise and resource in this area.
We are delighted to announce that from January 2014 we will be
working with Garry Stoner, Director of Insight Travel Retail
Consultants. Garry’s experience in this sector will help us to
ensure Aurora’s continued development and growth in this key
sector.’
Aurora
is a global company recognised for quality, soft and huggable toy
designs. With over 30 years of experience in research and
development, manufacturing and customer service, Aurora strives to
deliver new and wide-ranging handcrafted gifts to give many years of
pleasure and enjoyment………delivering its message of ‘Gifts of
Smiles’.
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