HONG KONG INTERNATIONAL SEES THE UNVEILING OF GLENFIDDICH VINTAGE CASK TO COMPLETE THE TRAVEL RETAIL EXCLUSIVE ‘CASK COLLECTION’

 Throughout January there has been a buzz in the air in DFS stores in Hong Kong International airport as Glenfiddich unveiled the third expression of the new Cask Collection range, Glenfiddich Vintage Cask. Vintage Cask is the excelsior expression of Cask Collection and alongside Select Cask and Reserve Cask completes the new Travel Retail exclusive core range of the world’s most awarded Single Malt whisky.

“I am absolutely delighted by the way that the team at DFS Hong Kong have embraced the new Glenfiddich Cask Collection” says Scott Hamilton, Regional Director, Global Travel Retail Asia Pacific at William Grant & Sons. “We have been able to create a whole brand world for Glenfiddich in store” he continues. “We have one of the largest high profile spaces that we have ever secured for Glenfiddich, the widest possible range of outstanding whiskies all beautifully displayed on bespoke furniture that brings alive the story of Glenfiddich and of course Cask Collection. This is then magnified by the quality and passion of the shop floor team who are doing an outstanding job, explaining the range and the whiskies, letting shoppers sample and then guiding them to the most suitable variant. Our timing has been good, we started this activation at the start of December and the new Vintage Cask was unveiled here in early January, in advance of Chinese New Year, but I have to say I have been simply delighted by the level of interest in the new range, and the sales figures have been outstanding.”

Brooke Supernaw, Senior Vice President - Spirits, Wine & Tobacco, DFS Group says: “Across the Asia Pacific region there is a growing demand from travellers both for premium single malts and exclusive gifts which are not available domestically. The Glenfiddich Cask Collection meets both these needs whilst additionally providing a compelling offer for the whisky enthusiast looking to broaden his or her experience and enjoyment of a totally new and very different range of single malts. This is part of our commitment to inspire travellers everywhere to enhance their journey with the world’s finest, expertly curated selection of exceptional products and unparalleled service.”

Glenfiddich Vintage Cask is in many ways a homage to the original taste profile of Glenfiddich. It is inspired by the first Glenfiddich spirit that flowed from the stills in 1887, when barley was traditionally malted in kilns at the distillery over furnaces fuelled with dried local peat, infusing the whisky with a unique smokiness. The new Cask Collection Vintage Cask liquid reflects this legacy by balancing a delicate but discernible peaty note with the characteristic fruity, sweet Glenfiddich spirit. Glenfiddich Vintage Cask is matured in European Oak and American Bourbon casks to impart a smoky, peaty taste that lingers intriguingly with intermingled leafy, floral undertones.

Glenfiddich Vintage Cask is available in a 70cl bottle, packaged in a striking gold presentation box and retails at HK$ 850

Notes to editors: Exclusive to travel retail, the Glenfiddich Cask Collection has been crafted to offer three distinct flavour profiles, achieved by maturation in a variety of oak casks and finished in specially created Solera vats. Each is designed to appeal to the varied preferences of single malt drinkers. Glenfiddich Select Cask is an elegant whisky with layers of sweetness, spice and hints of citrus, matured in hand-selected aged Bourbon, European oak and red wine casks to impart a beautifully soft taste. Glenfiddich Reserve Cask is matured in distinctive Spanish sherry casks used for their mellow and rich flavour characteristics. Deliciously smooth and silky, the whisky is sweet and spicy, with a complex flavour that evolves in the glass. Glenfiddich Vintage Cask is matured in European Oak and American Bourbon casks to impart a smoky, peaty taste that lingers intriguingly with intermingled leafy, floral undertones. It is inspired by the first Glenfiddich spirit that flowed from the stills in 1887, when barley was traditionally malted in kilns at the distillery over furnaces fuelled with dried local peat, infusing the whisky with a unique smokiness.

Each Cask Collection single malt Scotch whisky has an ABV of 40%. Glenfiddich Select Cask and Glenfiddich Reserve Cask are presented in Glenfiddich’s iconic 1 litre triangular bottle. Glenfiddich Vintage Cask is available in a 70cl bottle, packaged in a striking gold presentation box.

ENDS

About William Grant & Sons and Glenfiddich

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey

About DFS Group

DFS Group is the world’s leading luxury travel retailer. Established in Hong Kong in 1960, DFS Group continues to be a pioneer in global luxury travel retail, offering its travelling customers a carefully curated selection of exceptional products from over 700 of the most desired brands through 420 locations on three continents. Its network consists of duty free stores located in 18 major global airports, 14 downtown Galleria stores, as well as affiliate and resort locations. The Group is privately held and majority owned by the world’s largest luxury conglomerate Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Miller. DFS Group employs over 9,000 people focused on creating inspiring retail experiences for its customers. In 2012, over 200 million travellers visited DFS stores. DFS is headquartered in Hong Kong and has offices in Hawaii, Los Angeles, Shanghai, Singapore and Tokyo.

For more information, visit www.dfsgroup.com

Recent Awards:

International Spirits Challenge 2013

• Gold : Glenfiddich 12 Year Old
• Gold: Glenfiddich 18 Year Old
• Gold: Glenfiddich 30 Year Old
• Gold: Glenfiddich 40 Year Old
• Gold: Glenfiddich Age of Discovery Madeira Cask Finish
• Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
• Gold: Glenfiddich 125th Anniversary Edition
• Gold: Glenfiddich Ultimate 38 Year Old

Scotch Whisky Masters Awards 2013

• Master: Glenfiddich 15 Year Old
• Master: Glenfiddich Ultimate 38 Year Old
• Master: Glenfiddich 125^th Anniversary Edition
• Gold: Glenfiddich Rich Oak
• Gold: Glenfiddich 18 Year Old
• Gold: Glenfiddich Distillery Edition 15 Year Old
• Gold: Glenfiddich 12 Year Old
• Gold: Glenfiddich Age of Discovery Madeira Cask Finish
• Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
• Gold: Glenfiddich Malt Master’s Edition
• Gold: Glenfiddich 40 Year Old

International Wine and Spirit Competition 2013

• Trophy for Single Malt Cask Strength: Glenfiddich 40 Year Old
• Gold Outstanding: Glenfiddich 40 Year Old
• Gold: Glenfiddich Malt Master’s Edition
• Gold: Glenfiddich 30 Year Old
• Gold: Glenfiddich 21 Year Old
• Gold: Glenfiddich 15 Year Old
• Gold: Glenfiddich Rich oak
• Gold: Glenfiddich 12 Year Old

Click on www.williamgrant.com for more information on the Company and its brands

From Left:

Jonathan Loh, DFS HK Product Sales Manager

Rebecca Tse, DFS HK Promotions Manager

Fion Chow, DFS HK Product Sales Manager

James Chan, WGS Brand Ambassador (Taiwan)

Keira Cheng, WGS Travel Retail Promotions Executive

Winnie, Sharon and Angela WGS Promoters

Scott Hamilton, WGS Travel Retail APAC Director

Karl Sutcliffe, DFS HK Assistant General Manager