Furla’s Flower Capsule and Cruise Collection, previewing Spring Summer 2015, will be available for travel retail outlets from November this year.
The new Furla Cruise Collection 2015 is described as an incredible injection of Energy and Vitality, inspired by the dynamic woman who travels constantly and demands to be connected to the web wherever she is, both for pleasure and work, using the latest hi-tech devices.
This modern globetrotter looks for both sporty and luxury styling, portraying a contemporary mix of both elegance and coolness. She is the type of woman who could wear trainers at any occasion. It's a perfect collection for Furla's continually growing travel retail world.
A Tropical feeling pervades the collection, adding fresh and vivid colours to the palette: bright yellows such as Citron and Sunny; lovely pinks including Magnolia and Peonia; and fresh and new blues, like Mint and Laguna dominate. These mix with touches of warmer tones, like Daino and Saffron, together with greyish neutrals, such as Opale and Stucco, to give a very sophisticated allure to the entire collection.
The Furla Cruise Collection 2015 also gives great attention to details and materials, with a focus on craftsmanship. The classic leathers Saffiano, Cervo, Ares and Pop Star are highlighted with new Python Manaus, in three colours, and Ayers – genuine natural snakeskin.
New styles are iconic pieces: from the business totes to the new Plume bag with a de-constructed and unlined body, to a touch of Pop Graphic with new pochettes. Within the Basic collection there are new refined and functional totes. Offered in Saffiano in three sizes, each has side snaps so you can easily widen the gusset. The small tote features a detachable shoulder strap while the large version is perfect for business needs and features a secure zip compartment.
Other lines include the popular M Hobo and M Messenger in Cervo featuring new “F” branding. Both styles are convertible so can be worn as shoulder bags or crossbodies.
Within the Premium collection highlights include cervo totes in warm colourways – sophisticated and structured yet at exceptional price points! The sides can be worn “out” or “in” for a different look.
Satchels are refreshed for Cruise with a new Small Key Item. Sure to be a best-seller, it is offered in a wide range of colourways from metallics to brights.
Icon line Alice is re-launched in both deliveries with new silhouettes and updated materials, including pitone. There is a new practical top handle silhouette in two sizes along with a S Crossbody with chain strap functionality. Twiggy, the second Icon line carries over the M Satchel and M Hobo styles with a relaunch in December playing on new materials and stripes in warm colourways for a sporty theme. On the satchel, the stripe is placed on a diagonal to follow the asymmetrical zip detail.
The Fashion segment sees a fabulous new range of large and medium drawstring totes which are soft and unstructured in line with market trends. Offered in two sizes in Vitello Pop Star, the styles perfectly represent the transition into the spring season. Inside there is a detachable envelope pouch with credit card functionality.
There are also new styles of Mini Crossbody bags with convertible straps for multi-wear and three internal compartments. Clutch bags continue to be big news and there are a variety on offer including a structured minaudiere style pochette with closure detail.
No Furla collection is complete without the Candy bag! For cruise, Furla is introducing a number of new designs and styles including a sophisticated holiday Glitter palette in gold, silver and multicolour at attractive price point.
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| Candy Vanilla |
The Vanilla line is offered in a new sku of Nicolai Bergmann’s floral print , while for an element of fun and quirkiness, Furla introduces the new Lollipop concept. Each sku has a unique gomma gel base with words Love, Cool, Sweet and Dream.
June 2014
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