Elizabeth Arden Drives Growth with New Travel Retail Exclusive Program Development

Elizabeth Arden is emphasizing its commitment to the travel retail channel as it prepares to introduce a new wave of Travel Retail exclusives at the 2017 IAADFS Duty Free Show of the Americas (Booth 623) this March. 

The company embarked on the repositioning of its Travel Retail Collection in 2016 with the launch of a whole new look for the collection of sets. 

Mary-Beth Mazzotta, Vice-President of International Trade Marketing for Elizabeth Arden, comments, “We needed a clear statement and attractive pull strategy to engage travelers in the brand and give them the value offers they are looking for. The travel retail exclusive set category is the perfect platform to service existing customers and attract new ones, so over the past year we have been very busy transitioning our shelves to the new assortments and packaging.” 

The introduction of a recognizable travel retail exclusive insignia and the new consistent packaging design is aimed to help grow Elizabeth Arden’s brand awareness and affinity amongst global shoppers. “We want travelers to view Elizabeth Arden as ‘THE’ skincare brand to buy, as well as recognize our products in the glimpse of an eye”.

 This year is an exciting year for Elizabeth Arden, as the legacy brand has upgraded their iconic Ceramide Youth Restoring Face Serum for the first time in decades. The new Advanced Ceramide Capsule Daily Youth Restoring Serum is formulated with advanced technology for a youth-restoring boost helping to moisturize, preserve and strengthen skin’s integrity for a firmer look. 

Its first-of–its-kind single-dose capsule is a favorite amongst travelers and will be offered to them exclusively in the NEW Advanced Ceramide Capsules Replenish & Restore for Face skincare set. The set will comprise of the same top-selling 3 x 30 capsule design but will be enhanced with the new and improved formula and updated packaging. 

The easy ‘pack and carry’ Advanced Ceramide Youth Restoring Serum face capsules are also featured and available exclusively to travelers in a 30 Capsule tower as well as, the Advanced Restorative Skincare Solutions three piece  skincare set.

Elizabeth Arden remains committed to elevating the global customer experience. As we look ahead to the Fall 2017 range, Elizabeth Arden will launch an upgraded Advanced Ceramide Capsules Replenish & Restore for Eyes Trio and Advanced Ceramide Daily Youth Restoring 30 piece Face Serum/ 30 piece Eye Serum duo with the company’s renovation of the ADVANCED Ceramide Capsules Daily Youth Restoring Eye Serum.

Aurora ‘seas’ new destination addition join its Sea Sparkles portfolio

Aurora continues to innovate with its Sea Sparkles range, with new destination-inspired occupants moving into its family of plush mermaids. Seas Sparkles has quickly become one of Aurora's top selling ranges, and now young girls everywhere can complete their collection with brand new destination specific designs: Sea Sparkles Catherine represents the UK with her union jack tail, and Sea Sparkles Mary, with her red hair and tartan tail, is obviously for Scotland. The new Sea Sparkles mermaids are 18” and retail at £14.99.

For young girls with an eye for the fancier things in life, Fancy Pals are the perfect accessory. Fancy Pals pay homage to those glamorous women we see with the tiny dogs in their extremely expensive handbags, except in the case of Fancy Pals, the bag is a much fairer price and also comes with not just dogs, but plush cats and unicorns! New additions to the Fancy Pals range include Peek-a-Boo Princess Kitty and Peek-a-Boo Unicorn. All Fancy Pals products are 8 inches in size and retail at £12.99.

“We are thrilled to welcome these new additions to the collection,” says Garry Stoner, Aurora World’s Travel Retail Sales Manager. “Our new personalisation programme means we can personalise products from every range to any given country, which is something we are going to incorporate more in the future, as it is the perfect concept for travel retail!”

Mazaya changes the game with innovative new portable hookah

The exciting and innovative shisha tobacco company, Mazaya , has introduced a brand new product that is perfectly suited for travel retail: The Portable Hookah, which has already been listed with Dubai Duty Free.

The Portable Hookah; designed to be used on the go, is the perfect addition to a shisha lover arsenal. Easy to use, it enables shisha to be enjoyed anywhere and at any time. A variety of flavours are available to enjoy, including Lemon with mint, Blueberry Exotica, Grape, Watermelon, Cherry, and many more.

The global popularity of shisha has been increasing tremendously over the past few years, and Mazaya predicts that within the next three to five years, it will have become the trendiest tobacco product across all markets. In addition to its current presence in almost 30 market including many regions(Middle East, Gulf, Africa, Europe, South and North America) and duty free shops(Dufry Jordan/Kuwait/Qatar, Lebanon duty free, Dubai Duty Free, Egypt duty free, along with local and  border duty free shops in Jordan)

Says brand manager Rawan Elayan: “The Portable Hookah is absolutely perfect for travel retail. It is an ideal accessory to take on vacation, especially for a younger audience who might want to have a chilled smoke with friends on their hotel balcony for example. It would also make a wonderful gift, instead of bringing someone back a carton of cigarettes, how about a hookah pipe with a selection of different flavours?”

In just a short time Mazaya has made a significant impact in the travel retail market with its Mazaya brand of shisha tobacco and Hookah pipes, winning “Best Marketing Campaign” in the DFNI 2016 Product Awards last year.

A milestone for Yoohoo & Friends

Aurora World is delighted to announce the 10 year anniversary of its best-selling range of plush toys: YooHoo & Friends.

YooHoo & Friends has seen phenomenal sales since its launch in 2007, with a whopping 80 million+ products sold worldwide (83,280,175 to be exact) with 771,112 pcs sold monthly, and 25,704 pcs sold daily!

Says Garry Stoner, Aurora World’s Travel Retail Sales Manager: “We are so proud to share these fantastic sales results, it really goes to show that the plush toys category is a severely underestimated category, and deserves its place in the travel retail environment. Aurora products are currently available in 65 countries globally, with 715 travel retail windows which we aim to increase to 815 by the end of 2017.”

YooHoo also welcomes some new exotic friends to the party; an injection of tropical paradise sees Kiwii Toucan, Charmer Cobra, Iggee Iguana, Camee Chamelion, Louee Australian Frilled Lizard, and Crikee Crocodile join the gang. The bright and colourful Tropical Rainforest collection is available in 5” and 8” variations, and retails at £5.99 to £9.99.

“The Tropical Rainforest additions are a truly fantastic idea and we expect the concept to be very popular. The combination of bright colours and signature YooHoo cuteness and softness make these exotic newcomers very eye-catching and appealing.”

Travel Retail Consortium Welcomes New Officers

The Travel Retail Consortium has elected the new Officers that will oversee the group for the next 2 years.

Rebecca Harwood Lincoln is the new Chairperson having taken over from Peter Ayling.  She was previously the Vice Chairperson and has been involved with the TRC both in her current role as the Travel Retail Director of Swiss Eyewear Group selling Invu sunglasses into the travel retail channel, and whilst she was at Polaroid Eyewear.

Jonathan Corbett represents Guinness and was voted as Vice Chairperson, taking up the role in January 2017.  Having worked in Travel Retail for 18 years, Jonathan brings a wealth of experience to the TRC.

Martyn Westbury has a great history with the Travel Retail Consortium.  He was a member for 8 years, during which time he served as Chairperson, before retiring from Mars and the TRC in 2013.

Martyn has returned to work and the TRC with Swiss Eyewear Group.  As Jaime Whittaker from Accolade Wines is no longer working in Travel Retail, Martyn took on the role of Treasurer in April 2016.  The Consortium voted for Martyn to remain in this role for 2017.

Tina Davies from Imperial Tobacco has been Secretary for the TRC since 2011 and was unanimously noted on to continue in this role for 2017.

Notes to editors: The Travel Retail Consortium’s objectives are to improve standards of business within the travel retail industry, promote members’ products and services, discuss industry issues and provide social and business networking opportunities for key industry customers and members' representatives at annual events. The TRC is also active in raising funds for charity and the Chairman nominates a charity of his choice during his tenure.

TRC members are:  Aeon, Accolade Wines, Aurora World, Coty Inc., Guinness, Heineken, Imperial Tobacco International, Invu, Mars,  Morgan & Oates, Rémy Cointreau,  Sekonda, Taittinger Champagne & Twinings.

A positive first trip to Cannes for Molton Brown

Molton Brown introduces its new limited edition collections at Cannes

A vital element of its international travel retail and duty free expansion strategy, Molton Brown, London fragrance experts, showcased its new and innovative collections at the Majestic Hotel, in Cannes, during the largest global travel retail event. This first time experience for the brand, gave it the perfect opportunity to meet with potential non-uk airlines, key retailers and existing partners and introduce them to its new Limited Edition Gourmand collections. 

“We are very happy with the outcome of Cannes since it enabled us to strengthen our relations with our existing partners, while discussing opportunities with potential ones. We met with over 80 key industry figures which included some of our top retail and airline targets, with all the follow up meetings looking very promising for the future. Our exquisite showroom in the Majestic allowed us to bring the Molton Brown brand to life, showcasing our distinctive and exotic blends, including our brand new Gourmand Collections,” comments Tim Pluess Associate Director, Export Sales Molton Brown. 

The demand for gourmand fragrance has been steadily increasing for the past 12 years and shows no signs of slowing down. Recognising this trend, Molton Brown launched two limited edition blends in Cannes to sit perfectly alongside their already successful gourmand collection, Rhubarb & Rose. 

Available from 1^st March, in selected travel retail locations, the two new limited editions, Exquisite Vanilla & Violet Flower and Comice Pear & Wild Honey have been inspired by the success of the delectably tempting Delicious Rhubarb & Rose collection. All three sit perfectly together and introduce an enticing trio of olfactory desserts. Each of these charming fragrances have been expertly crafted with the very best seasonal ingredients sourced from the English countryside, celebrating the brand’s British heritage.

“Introducing these new Limited Edition Gourmand collections during Cannes gave us the perfect opportunity to showcase to our potential and current partners what Molton Brown is all about – the very best ingredients and exquisite fragrances. We received very positive feedback, so are delighted to be introducing these two new gourmand blends to our travel retail locations.”

“We’ve been watching the gourmand fragrance market with interest for a number of years. We initially launched our first gourmand fragrance based bath and body line Rhubarb & Rose three years ago and it has been hugely successful, so we are confident that these new additions will be equally successful,” adds Pluess. 

Christian Plesch, the master parfumer who created these two new fragrances, describes Exquisite Vanilla & Violet Flower as “a sumptuous powdery fragrance that opens on fresh violet leaf and dewy freesia tonalities. The violet is magnified in heart by a rich bouquet of orris and rose lingering into a sensuous base where swirls of vanilla take the lead on a bed of tonka and musk.” Available in bath & shower gel, body lotion and single wick candle. 

“Comice Pear & Wild Honey opens with crunchy green leaves accords (of the pear tree, of course) refreshed by subtle hints of bergamot and layered with light petals of gardenia. The heart reveals a juicy pear embellished by jasmine and lily of the valley before evolving into a gourmand base of mouth-watering honey, caramel and biscuit,” says Christian Plesch. Available in hand wash, hand lotion and hand cream. 

The Molton Brown Gourmand Collections have been adorned with coloured metallic caps and signature grosgrain knot for a limited time only.

To celebrate the launch of the collections, Molton Brown has worked closely with renowned Executive Pastry Chef Sarah Barber, who has crafted three exclusive patisseries inspired by the distinctive fragrances. These patisseries feature in the campaign showcasing the extraordinary attention to detail, and craftsmanship involved both in the art of fragrance and patisserie.

In order to maximise the gifting opportunity, Molton Brown is introducing an assortment of pre-made exclusive sets. Presented in its signature box, adorned with the Royal Arms, each set will have a colourful ribbon –colour dependent on set purchased - and a gift tag making it ideal for a loved one. 

The three sets available are: 

GOURMAND GIFT SET – Includes Rhubarb & Rose Bath and Shower Gel, Comice Pear & Wild Honey Hand Wash and Exquisite Vanilla & Violet Flower Bath and Shower Gel. 

Comice Pear & Wild Honey HAND GIFT SET – Includes Comice Pear & Wild Honey Fine Liquid Hand Wash, Comice Pear & Wild Honey Hand Lotion and Comice Pear & Wild Honey Handcream. 

Exquisite Vanilla & Violet BODY GIFT SET – Includes Exquisite Vanilla & Violet Bath and Showergel, Exquisite Vanilla & Violet Body Lotion and an Exquisite Vanilla & Violet Single Wick Candle. 

Furla arrives in Bali

Furla is pleased to announce the opening of a new store in Ngurah Rai International Airport (Denpasar), Bali.

The 28sqm personalized store was opened on December 27^th in partnership with DFS with Furla’s Autumn Winter 2016 collection.

“This is a fabulous new location for Furla, Bali has become an extremely popular tourist spot in recent years, so this is great exposure for the brand,” says Gerry Munday, Furla’s Global Travel Retail Director. “Many thanks to DFS for the support.”